Women’s Struggle for Identity through Appearance

How does the writer explore their thoughts and feelings through identity? Germaine Greer talks about ‘demands' that are made upon women to change their bodies in order to look pleasing to the eyes of others. This idea that women should look a certain way and that there is only one right way. She explores the women of both the working class and the middle class and the way they struggle for identity through appearance. Greer explores her thoughts and feelings though identity by the use of language. She uses words such as ‘grossness' and ‘curvaceous' to describe women's thoughts about their bodies.It almost seems like Greer is Just talking about the pressure for women to conform. She doesn't describe in a way that shows she disagrees with women's thoughts about their bodies and the pressure to counter their bodies in order to fit in to the two categories curvy or thin. She talks about how the curvy girl who ought to be thin and the thin girl who ought to be curvy. Gre er is trying to get across the message that women's struggling with appearance in order to have the perfect body is a never ending cycle. You can be ‘curvy or thin' but the pressure to change your body never fades.She mentions how ‘a woman is tailoring herself to appeal to buyers' market. Greer suggests that women are all going through this in order to catch the attention of males. She uses the terms tailoring and ‘buyers'. This idea that women are pressured to change their bodies in order to look pleasing to men. She goes on to say that this ‘buyer' is likely to be the husband, whose accepts her for her image. She describes women as passive objects of males. I think Greer is trying show the sad reality of women; women are the ones who keep succumbing to this pressure to change their image.They are insecure and are constantly trying to change themselves. She states that women's bodies are treated as ‘aesthetic objects without function'; this causes dama ge to their bodies and the owners. Greer talks about this idea of the body meeting the soul and a ‘stereotype being born'. I think she's trying to get a cross this idea that women have this fantasy about beauty, she continues on to mention to her belongs all that is beautiful even the word beauty itself. She writes about how nature exists only to make a women appear more beautiful.For example she says â€Å"flowers die gladly so that her skin may uxuriate in their essence†. I think she's trying to get across the idea that this fantasy that women have is also what is making them succumb to the pressure. This idea of a woman's weakness being her beauty is also explored in the play Street car named desire' by William Tennessee. He introduces the character of Blanche who's similar to the women mentioned by Greer. Blanche doesn't want to accept the fact that her beauty is fading. At one point her sister Stella asks her husband to compliment her on her appearance. She mention s ‘it's her weaknesses.In the same way as these omen described by Greer, Blanche is using her beauty and sexuality to capture male attention. She understands and seems to accept that she has to keep her beautiful image in order to find a male suitor. reer's idea ot nature existing to make women beautitul links well wit n the novel ‘Beloved' by Toni Morrison. In the book the character of beloved is described with having skin as smooth's as babies. Beloved is naturally beautiful in the same way that Greer described nature making women beautiful. The fantasy of beauty the Greer described beloved seems to possess.

Product and Brand Management

?AFFECT OF BRANDING ON CONSUMER PURCHASE DECISION IN FMCG GOODS AND DURABLE GOODS? INTRODUCTION What is a BRAND? Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it. A brand often includes a logo, fonts, color schemes, symbols, and sound, which may be developed to represent implicit values, ideas, and even personality. Concepts Marketers engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand image may be developed by attributing a â€Å"personality† to or associating an â€Å"image† with a product or service, whereby the personality or image is â€Å"branded† into the consciousness of consumers. A brand is therefore one of the most valuable elements in an advertising theme. The art of creating and maintaining a brand is called brand management. A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. One goal in brand recognition is the identification of a brand without the name of the company present. For example, Disney has been successful at branding with their particular script font (originally created for Walt Disney's â€Å"signature† logo) which it used in the logo for go. om. â€Å"DNA† refers to the unique attributes, essence, purpose, or profile of a brand and, therefore, a company. The term is borrowed from the biological DNA, the molecular â€Å"blueprint† or genetic profile of an organism which determines its unique characteristics. Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise. The term brand name is often used interchangeably with â€Å"brand†, although it is more correctly used to specifically denote written or spoken linguistic elements of a brand. In this context a â€Å"brand name† constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration. Brand energy is a concept that links together the ideas that the brand is experiential; that it is not just about the experiences of customers/potential customers but all stakeholders; and that businesses are essentially more about creating value through creating meaningful experiences than generating profit. Economic value comes from businesses ¶ transactions between people whether they be customers, employees, suppliers or other stakeholders. For such value to be created people first have to have positive associations with the business and/or its products and services and be energised to behave positively towards them  ± hence brand energy. It has been defined as â€Å"The energy that flows throughout the system that links businesses and all their stakeholders and which is manifested in the way these stakeholders think, feel and behave towards the business and its products or services. Attitude branding is the choice to represent a feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing labeled as attitude branding includes that of Nike, Starbucks, The Body Shop, Safeway, and Apple Inc. â€Å"A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you're drinking really matters. † – Howard Schultz (CEO, Starbucks Corp. ) The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer clothes. In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e. g. political parties or religious organizations) may also be known as â€Å"branding†. OBJECTIVE OF PROJECT WORK Main Objective:The main objective of research is to analysis how the brand effects the customer purchasing decision in FMCG goods and durable goods Sub Objective:The sub objective of research is to understand the choice of the customer is branded or nonbranded goods. JUSTIFICATION FOR CHOOSING A PARTICULAR RESEARCH PROPOSAL Branding can be viewed as a tool to position a product or a service with a consistent image of quality and value for money to ensure the development of a recurring preference by the customer. It is common knowledge that the consumer ¶s choice is influenced by many surrogat es of which the simplest one is a brand name. Although there may be equally satisfying products, the consumer when satisfied with some brand does not want to spend additional effort to evaluate the other alternative choices. Once he or she has liked a part icular brand, he or she tends to stay with it, unless there is a steep rise in the price or a discernible better quality product comes to his/her knowledge, which prompts the consumer to switch the brand. Companies spend a lot of money and time on the branding and thus it needs a careful evaluation on the effect of branding on consumer buying behavior. QUESTIONNAIRE 1. Are you a brand loyal customer? ` Yes ` No 2. Which attributes did attract you to purchase branded products? Rank these attributes in order of their importance to you. ` ` Brand Name Price Easy Availability ` ` Transparent Cleanliness ` Others 3. What was the reason for the delay between the purchase decision and the actual purchase? ` ` ` Financial constraints Waiting for more innovative product Waiting for market response 4. What influenced you to buy the above stated brand(s) ? ` ` ` ` Advertising Word of mouth Attractive packaging Dealer ` Shop Display ` Family/Friend/Relatives ` Any Other 5. Influence of Brand name on purchasing decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 6. Influence of Quality on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 7. Influence of Price on Purchase Decision ` Agree ` Strongly Agree ` Disagree ` Strongly disagree 8. Influence of Product features on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 9. Influence of Family members on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 10. Influence of Peer group on Purchase Decision ` ` Agree Strongly Agree ` Disagree ` Strongly disagree 11. Influence of Advertisement on Purchase Decision ` Agree Strongly Agree ` Disagree ` Strongly disagree 12. Will you like to switch your brand preference if you get some promotional scheme with another brand? ` Yes ` No 13. Do you think branded products are better than unbranded products? ` Yes ` No NAME OF THE RESPONDENT: ADDRESS: EDUCATIONAL QUALITICATION: OCCUPATION: AGE: MONTHLY INCOME: 1. 100% Financial Inclusion: A Challenging Task Ahead 2. Afforestation of ARID Was telands Through Energy Plantations: A Case Study from India 3. Agribusiness Sector in Rural India and Increasing Opportunities of E -Commerce 4. Asset prices and inflation is there a predictive link 5. Back Water Tourism in Kerala: Challenges and Opportunities 6. Banking Channel Perceptions An Indian Youth perspective 7. Banking on Themselves 8. Behavioral Skills Trainings in Travel Agencies 9. Brand awareness and preference in rural markets 10. Branding for 21st Century Teenagers 11. Branding India for Health and Spiritual Tourism 12. Branding India: Strategic Challenges and Possible Approaches 2. subliminal messages in advertising and how they affect consumers.

Holmes and Longfellow

1. What metaphors does Holmes use to describe the ship in stanzas one and two of â€Å"Old Ironsides†? In the first stanza, he speaks of a meteor of the ocean air, which I assume compares the boat to a great and speedy force. In the second stanza, he says that the ship is the â€Å"eagle of the sea†, which compares it to the national bird and shows it’s strength and dignity. 2. In 1830, the 44-gun American warship Constitution, the inspiration for â€Å"Old Ironsides,† was scheduled to be scrapped – that is, stripped of everything valuable or reasonable. What proposal is put forth by Holmes, in the last stanza of his poem? It would be better for her to be put to sea and sunk. 3. What do you think Holmes wants the ship to symbolize? The ship symbolizes the strength, dignity, and pride of a nation. 4. The term, â€Å"Harpies,† in line 15 of â€Å"Old Ironsides† is an allusion to predatory flying creatures in Greek mythology, which have bodies of vultures and heads of women. The name meant â€Å"snatchers† or â€Å"robbers. † Why do you think that Holmes uses this allusion in his poem? Harpies would lure ships and men to their deaths and scavenge the ship, just as the people who are assigned to strip the boat. 5. In Longfellow's â€Å"The Tide Rises, The Tide Falls,† how does the title foreshadow the fact the traveler will not return? The rising and falling of the tide shows a constant cycle of coming and going, just as the traveler will. 6. Do you think Longfellow's poem is about one specific traveler, or could it apply to all in general? Explain your answer. It applies to all because all travelers go through thw hardships of coming and going. . Personification is a figure of speech in which an object or animal is given human feelings, thoughts, or attitudes. Cite an example of Longfellow's use of personification in â€Å"The Tide Rises, The Tide Falls. † â€Å"The twilight darkens, curlew calls† 8. How does the division into stanzas reflect the passage of time in the poem? Example: Stanza One presents twilight darkening into night. What do st anzas two and three represent? Stanza two represents heavy darkness, and stanza three represents daybreak.

WHAT IS FRANKLINS ARGUMENT IN REMARKS CONCERNING THE SAVAGES OF NORTH Essay

WHAT IS FRANKLINS ARGUMENT IN REMARKS CONCERNING THE SAVAGES OF NORTH AMERICA WHAT EXAMPLES DOES HE PROVIDE TO PROVE THIS ARGUMENT - Essay Example He is championing for reverence of other people’s culture caused by cultural diversity in the world. In his argument, Franklin quashes the assumption that the whites are superior to the Native Americans. The whites feel that the Native Americans, due to their cultural background, live with ill manners. Benjamin Franklin tries to show that people are naturally innocent. Therefore, ones culture should not be a tool to put him down or demean him. He proposes that one should treat others, as he would wish others to treat him. He elaborates this by saying and proving, in his argument, that the whites were ignorant of the natives’ way of life. He uses a scenario when there is a public council, or even when people engage in a simple conversation. In the Indian culture, another does not interrupt one until he is through with what he is saying. In this culture, people reckon interrupting another person as highly indecent. Contrary to this, in an English society one has to deliver his speech with great rapidity or risk of someone cutting him off in the middle of his speech by the impatient loquacity of those he is conversing (The Norton anthology of English literature, 1962). This example comes in hand to illustrate the civility of the natives as compared to the British. Another example comes in form of the offer allowing half dozen Indian sons to attend Williamsburg College. The Indian leaders appreciated the offer but politely declined it. The Indians explain that their ideas of education differ from the one perceived by the British. This example simply implies that the natives are as smart and educated, but just in the same nature as the British (The Norton anthology of English literature, 1962). The visit of Conrad to a native’s house provided an example of their hospitality. Conrad Weiser was warmly welcomed and provided with spread fur to sit on. They

Economic Effects of Welfare Essay Example | Topics and Well Written Essays - 750 words

Economic Effects of Welfare - Essay Example In welfare states, such procedures are applied by governments which help to improve lives of needy individuals. These might include unemployed; physically or mentally disable people, widows and orphans. It has been always important to see what effect these welfare activities leave on an economy. Design Different researchers have analyzed these effects differently by focusing on a specific area. The important aspects included in economic effects of welfare are as under: It helps in the alleviation of poverty by meeting individual’s needs. Link between percentages of Gross Domestic Production (GDP) spent on welfare economic indicators. Impact of welfare policies on poverty. Capabilities of individuals can be improved and they can participate in economic success and growth. Structural factors and poverty Findings All four above mentioned aspects are discussed under here: Alleviate poverty by meeting needs: In a research by Severine and Shahani, ... On analysis of economic indicators of both countries, it was found that indicators of United States were not performing well as compared with other countries. It concluded that welfare lead to progress and development of economy. Welfare Policies and poverty: Kenworthy (1119-1139) conducted a research Do social-welfare policies reduce poverty? A cross-national assessment, to find whether there is any evidence of relationship between welfare policies and poverty by collecting data using quantitative technique. Kenworthy also investigated that how these variables operate in different countries. These welfare programs have positive impact on economic conditions of developing countries as they spend more for welfare. Welfare enhances capabilities of individuals: A research by Sen (13-34) "The Perspective of Freedom" In Development as Freedom, found that while welfare system enhances capabilities of an individual, it also helps them to participate in success of society. Data was collected through questionnaires. Sen discussed that success shows a path for freedom and freedom leads to development of an individual as well as a society. It is concluded in Sen’s research that free society is more likely to experience economic and social stability and development Structural factors and poverty: In a research by Brady, â€Å"Structural Theory and Relative Poverty in Rich Western Democracies†, effect of welfare on five structural factors namely â€Å"manufacturing employment, agricultural employment, female labor force participation, the elderly population, and children in single mother families† were analyzed. Data was gathered via longitudinal survey. The

Insurance Practices Essay Example | Topics and Well Written Essays - 750 words

Insurance Practices - Essay Example On one hand and often uppermost in the mind of the healthcare organizations, they may estimate the upper limit of the compensation they may need to claim and then compare the premium which they must pay. On the other hand, important factors also include the nature of the insurer, the way the insurer manages claims, the obligations and benefits specified in the policy and possibilities of additional insurance coverage (Thornton). Of interest to the healthcare organization is not only the capacity of the insurer to pay out claims finally awarded, but also to fund the costs of ongoing litigation in the meantime. Healthcare organizations must understand that ' Serious problems can arise in each of these areas that can make a health care liability claim even worse than imagined' (Thornton). Aggravating factors that work to increase claims are the cost of continued healthcare to treat or remedy the problem under discussion and the potential loss of earnings for the plaintiff. (Bell). In some cases the rocketing level of claims awarded have driven healthcare insurance companies out of certain states because they cannot afford to do business in those circumstances. Only revised state legislation capping the level of claims made has allowed them to return and resume business with the healthcare organizations in the area. (Thornton). The first category, workers' compens... The first category, workers' compensation insurance, protects the healthcare organization from legal action following accidents or illness suffered by its employees in the workplace and funds the medical attention and compensation for lost income for employees affected by such events; workers' compensation insurance applies no matter whose fault the accident or illness was, as long as it was workplace related (Insurance Information Institute). The second category, liability insurance, applies to a third party other than the insured and its employees, meaning a person or persons who have not contracted with the insurer (Farlex). Policies for liability insurance are defined in accordance with a maximum level of payment to be made by the insurer per stated period (typically 1 year). If the healthcare organization wishes to have insurance coverage above this level, this is typically available from the insurer. The insurer then often pays for legal costs associated with such claims in excess of the original amount, although this is by no means an absolute rule (Bell) Liability insurance can then be further sub-categorized into claims made and occurrence policies. Claims made policies taken out by a healthcare organization protect the organization against claims or events reported during the term of the policy (Tennant). At the discretion of the insurance company, such a policy will typically cover events prior to the claims made policy term, if a similar claims made policy was in operation immediately before the term of the current claims made policy. These claims are settled according the law as it was defined at the moment of the event triggering the claim, rather than at the moment when the claim itself is made. Occurrence

Sonny's blues( The story) Essay Example | Topics and Well Written Essays - 500 words

Sonny's blues( The story) - Essay Example is darkness through differentiating himself from black people who did not make it out of their miserable lives, but after the death of his loved ones and Sonny’s release from prison, he embraces his darkness through the music that binds the fears, disillusions, and dreams of his fellow black brethren. Before his mother’s death, the narrator has attained his own whiteness, where he rejects the reality of his blackness. When he gets married, he focuses on his family and raising his children. He does not even visit his mother anymore, and he has lost contact with his brother. In a sense, he has left his darkness behind. Being less dark, in other words, being whiter is critical for him because he does not want to be like any other black man. When he reads about his brother being jailed in the papers for drugs, he does not want to accept the truth e: â€Å"I didnt want to believe that Id ever see my brother going down, coming to nothing, all that light in his face gone out, in the condition Id already seen so many others† (Baldwin par. 6). By saying â€Å"others,† he spaces himself from these people. They are not him, and he is not part of them. But after the deaths of his mother and young daughter, the narrator reaches out to his brother, as he becomes more conscious of how his race impacts his social class and identity. His mother knows this, especially after what happened to her husband’s brother. She asks for her eldest to take care of Sonny: â€Å"It aint only the bad ones, nor yet the dumb ones that gets sucked under† (Baldwin par. 98). She is too painfully aware that being black in itself can push anyone to inner darkness, a darkness that is so deep and entangling that not many can escape it. When the narrator’s daughter died of polio, he realizes that pain intersects them all: â€Å"My trouble made his real† (Baldwin par. 183). From here on, he began piecing his brother together like a puzzle, which helped him understand his own identity too. The narrator

Effective team and performance Essay Example | Topics and Well Written Essays - 1750 words

Effective team and performance - Essay Example Nondi’s payroll system also ensures that workers pay is commensurate to their tasks. Maslow’s theory is applied in this scenario given that the restaurant aims at satisfying the basic needs of its employees before satisfying their secondary wants of self-actualization. According to the Clark, scientific theory of management, theory x, stipulates that the workforce needs to be controlled and supervised in order to dispense their duties as required by the organization. This leadership criterion is achieved through the application of division of labor. This ensures that each worker is given apportion for tasks to perform. This leads to increased productivity and performance. Moreover, these results in the motivation of employees. The division of labor in Nando’s is manifest in the manner in which the workers serve the clientele. Some staffs just welcome clients while others serve the customers. The rest of the employees, monitor the preparation of the flame grilled chicken.

Build a Model (Micro) Essay Example | Topics and Well Written Essays - 500 words

Build a Model (Micro) - Essay Example Therefore higher the percentage of students with disability, lower will be the API. API is highly dependent on the credential of the teachers. Higher the percentage of full time teachers in a school the better will be the API. In other words higher the dependence of a school on part time teachers, lower will be its API. In this model we want to visualize that how the parental education will affect the school performance. Ceteris Paribus, we see that Y = aX1 + z where z is a constant and a>0. If we want to plot this relation we have to measure average parent education on x axis measured in unit years and API being dependent variable on y axis. API is a unit free measure. The curve will be an upward sloping curve with a slope of dY/dX1 = a. Here we have done a cross sectional study with API of ten schools. API of year 2000 has been recorded and average parent education across various schools has been recorded. Now in this model we want to see how the API gets affected if we introduce a third variable say average class size. If the average class size increases, given the average parental education factor unchanged, then the API will fall and the curve will shift downwards. Due to increase in class size, given a fixed number of teachers, the teacher student ratio will fall leading to a poor academic growth of the students and lower API. The data and the diagram below show the effect. Here API 2000_revised is the API with new variable

The Impact of Computer Technology on Our Lives Essay Example for Free

The Impact of Computer Technology on Our Lives Essay Computer technology is such a big factor in everyone’s lives today. In my own life I cannot leave my house without my mobile phone I feel secure when I have my mobile phone with me so I can be contacted or if i was ever to be in trouble I could ring my family. Also social networking is another great form of communication. people who live in different countries and want or need to contact with friends or people from across the world, they can just set up a personal profile on a social networking site and work from there doing this safely and securely for them. Computer technology is also in schools for basic training for computers themselves as people can now do online courses to further their education, fitting this into their own schedules. Skype is also a great invention as I have family who live abroad so I and my family can always talk to them and see their faces its great as you wouldn’t see them for months at a time. Computer technology has made our lives a lot easier and convenient. For instance our banking needs. Years ago people had to manually file the important data of their customers now they can use the computer to find this data which is a lot easier. In just one click they would instantly find the birth date, address, email address, phone number etc. as for the clients of these banks they can easily get a quick look at their account balances through logging into their account through the bank website in addition to that a lot of people can apply for a loan with the use of the computer. As for the birth of computer technology we now have credit cards or what others would call plastic money, which is very useful especially when we do not have cash on hand or when you are ordering a certain product through the internet. It’s amazing how computer technology has changed so much through our way of living nowadays purchasing products such as clothes, bags, household utensils or even paying for bills can be done from the comfort of your own home. As far I know computer technology has helped a lot of buisnesses to better serve the community. But the computer have not only helped us in the business industry it also has an effect on our communication systems. Long before the computers were invented. Writing letters was the main source of communication which would have been such a hassle most espically for those who lived in far away places. plus telephones were quite expensive bac then so people would pretty much prefer to write a letter to there loves ones. Computer technology has changed our lives for the better. Without it, we would still be living in the pre historic times.

Miniplates for Osteosynthesis of Middle Facial Fractures

Miniplates for Osteosynthesis of Middle Facial Fractures INTRODUCTION Numerous biomechanical studies illustrate the stability of the rigid fixation for mandibular fractures4-6. However, little research has focused on the maxilla, despite the fact that Le Fort fractures and osteotomies are common clinical presentations. For the treatment of Le Fort maxillary fractures, the primary aims include the restoration of correct midfacial vertical height and anterior projection and restoration of occlusion. Nonetheless, the removal rate of the miniplates and screws were approximately 50% in orthognathic surgery (Le Fort I osteotomy), due predominantly to infection or wound dehiscence7. The other problem is that patients sometimes complain of weak clenching after the operation, therefore questions regarding minimum number of plates and stability following fixation have risen in recent times. Miniplate osteosynthesis, developed by Champy in 19751, is todays standard for the treatment of facial fracture. More recently resorbable plates2 and screws and 3-dimensional miniplating system3, have been introduced for fixation of facial fractures. Many studies have proved the efficacy of three dimensional plating systems in mandible fractures but very little research have been carried out on midface fractures. We studied the efficacy of three dimensional plates in midface fractures and found them efficacious enough to stabilize the bone fragments during osteosynthesis. Three dimensional miniplating system was introduced by Farmand (1992)3. The basic concept of three-dimensional fixation is that a geometrically closed quadrangular plate secured with bone screws creates stability in three dimensions. The three dimensional plates are positioned perpendicular to the fracture line. The screws adapt each part of the plate separately without any tension to the bone. The cross linking provides the stability to the system. Three dimensional miniplates are easy to adjust, requires minimal tissue dissection thus least disturbing the blood supply and because of its design fixation points remain in the vicinity of fracture line. Its low profile design and space between plate holes permits excellent revascularization. The biomechanical and technical advantages of three dimensional miniplate systems over two dimensional miniplate system promoted the current study to evaluate the efficacy of the 3-D titanium miniplates as a viable treatment modality in the osteosynthesis of middle third facial fractures. MATERIAL AND METHOD Subjects for the present study were selected amongst the patients, attending the outpatients department and emergency services of Department of Oral Maxillofacial Surgery, Kothiwal dental college and research centre,Moradabad. Study comprised of thirty patients, with isolated lefort I fracture,20 patients had bilateral fracture and 10 patients had unilateral lefort I fracture . All patients were taken up randomly irrespective of age, sex caste and creed. Patients were diagnosed on the basis of clinical examination and radiographic interpretation. Preoperative evaluation included careful examination of the soft tissues and underlying skeleton. A thorough physical examination was carried out to exclude any other injuries. All selected patients were informed about the experimental nature of the study and the possible complications were explained. Their co-operation was solicited and informed consent was obtained. The patient received prophylactic antibiotic coverage and analgesics at the time of initial presentation. INVESTIGATIONS Radiographs: The following radiographs were used to confirm clinical diagnosis and to assess the exact location of fracture and degree of displacement Occipitomental view and submentovertex view for midface PA – Mandible view OPG view (Orthopantomogram) CT scan as needed Other investigations Routine Blood investigation Urine analysis Urine analysis TREATMENT PLANNING All patients were admitted to the hospital prior surgery. Erich’s arch bar were placed on upper and lower standing teeth to stabilize the fracture segment and to achieve occlusion before plating. ARMAMENTRIUM Basic instrument set for maxillofacial surgery Instrument used for intermaxillary fixation 3-DIMENSIONAL TITANIUM MINIPLATE 1.7 MM SYSTEM PLATES DESIGN: 4 different designs of three-dimensional titanium miniplates were included. 2ц¦2 holed square plate 2 x 2 holed rectangular plates 3 x 2 holed continuous rectangle or double rectangle 42 holed –continuous rectangle plate All the plates had 1.7 mm diameter holes. PROFILE HEIGHT 0.6 mm (low profile plates) SCREWS Non compression, self-tapping, monocortical screws with round head. Diameter : 1.7 mm Length : 5mm, 7mm and 9 mm DRILL BIT: Diameter: 1.2 mm CONVENTIOANAL TITANIUM MINIPLATE 1.7 MM SYSTEM 1ц¦2 holed – straight plate PROFILE HEIGHT 1.0mm SCREWS Non compression, self-tapping, monocortical screws with round head. Diameter : 1.7 mm Length : 5mm, 7mm and 9 mm DRILL BIT: Diameter: 1.2 mm ACCESSORIES Screwdrivers Bone plate holding forceps Bone plate bending forceps Plate cutting pliers OPERATIVE TECHNIQUE FOR THREE DIMENSIONAL MINIPLATES Patients were operated either under general anesthesia (Naso-tracheal intubations) or local anesthesia. Strict asepsis was followed. In this study, the fracture sites were exposed through standard intraoral vestibular incision.(Fig.1), Following reduction of the fragments and temporary maxillomandibular fixation, a suitable 3D plate was selected and bent with a plate bending pliers to conform the proper adaptation of plates to bone surface. The three dimensional titanium miniplates were then positioned in such a way that the horizontal cross-bars were perpendicular to the fracture line and the vertical ones were parallel to it (Fig.2). Holding the plate perpendicular to the reduced fracture, drilling was performed through the hole in the plate strictly perpendicular to the bone surface. The drilling was performed at slow-speed along with copious saline irrigation to prevent damage to the bone by heat. To avoid injury to the dental roots the superior holes were drilled strictly monocortically, and directed into the space between the roots. Later screws of suitable length were selected for fixation of the plate. In each case the upper screws were tightened first, followed by the lower ones. For screw tightening the rotations were executed using the screw-holding screw driver. Maxillomandibular fixation was released and occlusion was checked by moving the lower jaw. The site was closed using 3-0 silk suture material. No maxillomandibular fixation was required in any of the patient. OPERATIVE TECHNIQUE FOR THREE DIMENSIONAL MINIPLATES Operative technique for conventional plate was similar to the one used for three dimensional miniplate.Intraoral vestibular incision was used in all the patients and after fracture reduction either conventional 2 dimensional L shaped plate was fixed at zygomaticomaxillary buttress region and 2 hole with gap miniplate was placed over nasomaxillary buttress region. POSTOPERATIVE MANAGEMENT Postoperative course of medication consisted of injection ceftriaxone 1gm 12 hourly (i.v.), injection metrogyl 100ml 8 hourly (i.v.) and analgesic and multivitamin preparation continued till 5th postoperative day. All patients were put on liquid diet for first 2 weeks. All patients were encouraged to maintained good oral hygiene. Sutures were removed on the 7th postoperative day. All patients were followed up at regular interval that is at 1st week, 3rd week, 6th week and 3 month postoperatively regarding restoration of function, stability of system used and any complication. Assessment of the patients was done under following parameters: Pain Visual Analogue Scale (VAS) (0-10) Swelling present/absent. Occlusion intact/deranged Mobility of fracture segment-present/Absent Infection/wound dehiscence -present/Absent Hardware failure present/Absent STATISTICAL ANALYSIS The following statistical tools were employed for the present study: Mean, Standard Deviation, Student’t’ test, Paired‘t’ test and Chi-square test RESULTS We obtained following results in our study Patients in the 31-40 years of age were the predominant age group presenting with midface fractures (50%). Males were most commonly affected with Lefort I fracture (92.84%). The most common cause of midface fracture was found to be road traffic accident (92.8%). There is significant decrease in pain at 3 WK, 6 WK and 3rd Months from the Baseline (1WK) for both the groups Swelling was present in 15 patients (50%). It decreased significantly at 3W, 6WK, 3 MONTHS, from baseline (1WK)(fig.3) There is significant improvement (75%) in post traumatic Parasthesia of infraorbital nerve following fixation with 3-D plating system.(Fig.4) Occlusion was achieved in all the patients after surgery No sign of infection and hardware failure was present in any patient. DISCUSSION Le Fort I maxillary fractures are among the injuries encountered most frequently in patients who suffer facial trauma and it is common in orthognathic surgery. Fixation of maxillary Le Fort I fractures(/osteotomy) by RIF of the facial skeleton has become an accepted, and even expected, form of treatment. When the teeth of the maxilla and mandible are clenched, anatomic support for the midface is provided through a series of buttresses or struts that distribute masticatory forces from the teeth to skull base.19-21 The vertical struts of the midface are clinically the most important in management of Le Fort I maxillary fractures. The 3 principal vertical buttresses of the maxilla are the nasomaxillary (medial) buttress, zygomaticomaxillary (lateral) buttress, and the pterygomaxillary (posterior) buttress.4 The internal fixation of Le Fort I fractures should use miniplates and screws and be fixed at anterior and lateral buttresses for the ideal internal fixation, whereas the posterior buttress should be without fixation due to the surgical difficulty of the operative approach.4 Surgical treatment of Le Fort I fracture according to the â€Å"ideal internal fixation† produces satisfactory results, but patients sometimes complain of weak clenching after the operation. Very few comparisons of the different maxilla fixation modalities and their behavior have been reported currently. In clinical Le Fort I fracture treatment, restoration of the correct midfacial vertical height and anterior projection and restoration of occlusion are critical. Therefore, questions have arisen regarding the stability and number of plates required of adequate fixation of lefort fractures. The fixation of 2 miniplates on each side as suggested by AO/ASIF, provides adequate stability and conventionally it has been the standard treatment for lefort fractures , Farmand8 in 1992 developed new titanium miniplate system that takes advantage of biogeometry to provide stable fixation and he called it as three dimensional plating system. A geometrically closed quadrangular plates secured with bone screws creates stability in three dimensions. .These plates have low profile design, excellent biocompatibility, and minimal rebound after bending. The present study was carried on patient’s age group 10- 50 years with the mean being 33.14 years. The maximum number of patients were in a age group between 31- 50 years (nearly 50%).This is in accordance with the study of Khateeb T,Abdulla FM(2007)9. There was predominance of males in this study, male is to female ratio being 13:1,and percentage of male patients being 92%. .Motamedi MH (2003)10 observed in a retrospective study on 237 patients, percentage of male patients being 89% and that of female patients being 11%, our study is in accordance with this study. In this study road traffic accident (92%) were found to be the major etiological factor for the fracture of the middle third of the facial skeleton .These findings coincides with the findings of, Iida S, Kogo M 11 who reported road traffic accident to be the most common cause of injury in a retrospective analysis of 1502 patients with facial fractures. In the present study it was observed that among the maxillary fractures, Lefort II fractures( approx78%) were most common, this finding is in accordance with the study Motagemi MH (2003)10 which reported the incidence of Lefort II fractures to be 54.6% among all maxillary fractures in a five year retrospective study on 237 patients . In the present study, post traumatic parasthesia of the infraorbital nerve was present was present in 4 cases (57.14%) (out of the 7 patients with zygomatic complex fractures) which was clinically inferred as compression of nerve by fracture fragments .Anesthesia was relieved in 3(75%) out of 4 patients in a three month follow up period which found to be due to infra orbital nerve relieved from compression by means of reduction of fractured segments in to its correct position. c. Demen et al (1988)12 reported the presence of sensory disturbances of infraorbital nerve in 219 cases (80.2%) out of 273 patients The influence of treatment approach on the recovery of the injured infraorbital nerve is controversial in the literature .Several authors reported that frequency of persistent sensory disturbance is independent of the method of reduction and fixation of fracture. Deman and box (1993)12 state that reduction and fixation are important factors in recovery from sensory disturbances of infraorbital nerve. Taicher (1993)13, observed that there is higher recovery rate of infraorbital nerve with miniplate osteosynthesis than with other method of treatment .We report a (75%) recovery rate of in our study, Our results support these findings .This significantly high recovery rate with 3 D plate can be explained by the fact that fixation with 3 D plate provides better stability to the complex in all the three dimensions of movement? However there is no study in the literature on the recovery of infraorbital nerve after fixation with 3-D plates. In the present study occlusion was achieved in all the patients after surgery. Conventional treatment with maxillomandibular fixation is associated with its well known limitations and disadvantages. Klotch DW(1987)14 studied internal fixation versus conventional therapy in midface fractures and found that a more stable occlusion is achieved with internal fixation .S Anand, Thangavelu (2004)15studied the use of three dimensional plate fixation of fractures and osteotomies and stated that satisfactory occlusion was achieved in all the patients after internal fixation with 3- plates and no patient required any maxillomandibular fixation. Claude Guimond(2005)16 studied the use of 3-D plate for fixation of mandibular factures and reported similar findings in their study. As three dimensional plates provide stability in three dimensions of movement the need for maxillomandibular fixation is greatly diminished or moreover eliminated. Our study is in accordance with these studies. No patient reported for any type of postoperative infection, wound dehiscence during the period of three month follow up. Lia G (1997)17 reported the similar results in his study .He found no post operative complications in 30 treated cases of 3 D titanium bone plating. S Anand, Thangavelu (2004)15 studied the role of 3-dimensional plating system and did not reported any infection in their study .Claude Guimond(2005)16studied the use of 3-D plating in mandibular fractures and reported a significantly low rate of infection as compared with other systems. Farmand(1995)3 studied the use of 3-D plates in fixation of fracture and osteotmies and reported an significantly low rate of post operative infection with 3-D plates. No infection in our cases could be attributed to the preoperative antibiotic therapy in all patients,and proper sterilization technique. In none of the patients plates need to be removed exhibiting there excellent biocompatibility in this short period of study. Farmand(1992)18, in their respective studies on the use of three dimensional plates in oral and maxillofacial region did not report any hardware failure with the use of these plates ,our study is in accordance with these studies. Thus as a result of clinical experience it can be inferred that the use of 3 D plates and screw system in the management of midfacial fractures give good results in term of function ,esthetic and acceptability. However, owing to fewer numbers of cases, no definitive conclusions can be drawn, for this; studies with larger sample size and long term follow up are recommended.

Customer Satisfaction and SWOT Analysis of Thesis Binding

Customer Satisfaction and SWOT Analysis of Thesis Binding ABSTRACT As the project is about Customer Satisfaction and Swot analysis of Thesis Binding, It is a marketing research project, for that I have collected the data by using various techniques like questionnaire and by telephone as well. The questionnaire made in different formats for in-house and out-house separately. Out-house survey is being done in the various university of Kolkata like Calcutta university, Jadavpur and so on. And for in-house survey, we are surveying those customers who have already done their thesis binding from Dhar brother. Various parameters in the questionnaire have been used to measure the satisfaction level of the customer and also to find out what are their needs or what they exactly want from the company and to determine the swot of company. After that analysis of collected data will be done to get out conclusion and recommendation The objective of project is to get idea of what kind of promotion strategies is required by company to increase sales and to attract more customers and apart from that what new services are required company to increase customer satisfaction level and what is the strength, weakness , opportunities and threat for company so company can take action to use opportunities, and to mitigate threats and weakness to get competitive advantage and increase business revenue and profits. INTRODUCTION ABOUT THE COMPANY Dhar Brothers is a family owned business base in Kolkata, West Bengal and it was founded by Late Rash Mohan Dhar in the year 1930. Dhar Brothers started with only book binding in a very juvenile stage and then by the help of supportive community and companies hard work, Dhar brothers is known as a reputed Thesis paper maker in Kolkata . The Dhar Brothers have a huge client base of student or professionals who need binding of their thesis or project work. The companies target customers who are doing research work as well as those students doing their P.H.D. from all the universities of Kolkata and its nearby cities or areas. Over the years, Dhar Brothers have broadened our job profile, which now includesDATA PROCESSING, PRINTING, BINDING, PICK UP DELIVERY. It is possible because of Mr. Kishore Dhar who did Herculean task with heart and soul together. Driven by technology, Dhar brothers is able to serve many outstation and foreign clients as well with whom we get in touch through mail orders. Dhar Brothers have experience of more than 75 years in this trade. Dhar brothers provide customized services to scholars to all the universities according to their specifications. Companys vision is customers delight. And Dhar Brothers hope is Dhar brother achieved it, and with their blessings, Dhar Brothers are now a most recognized thesis company in Kolkata. Dhar brothers is a largest thesis binding company in kolkata and is known for its superior quality, customization and betterservices to its customer or picking up online delivery.Company have skilled labour or other resources to serve the customer better . Kinds of services provide by the company Hard Binding: Hard bound books are very rigid and finished to a high standard with edges covered throughout encasing up to approximately 500 pages. These books are cloth covered in a wide variety of colours and lettering on the spine can also take front board lettering. Soft Binding: Soft bound books are cut flush on the edge and are rigid enough to stand on a bookshelf encasing up to approximately 500 pages. This bookish cloth covered in a wide variety of colours and lettering on the spine. We dont advice front board lettering. Simple Binding: Card back and clear plastic front can be used as a temporary binding, but is strong and attractive enough for permanent use. Up to 300 pages 90 g/m2 . Thesis-CD-pockets: A transparent PVC pocket for holding CDs that you might want to submit with your thesis. These are inserted onto the inside of your thesis rear cover. THESIS CRAFT POCKET: An elegant handmade pocket built into the rear board of your thesis. This is suitable for holding loose sheets, photos, maps, and other documents. It can hold up to 20 A4 sheets of paper. Introduction of project Title of project is Customer Satisfaction and SWOT analysis. In this first to understand the business of company and what kind of services are provided by the company to fulfil the need s and wants of customers regarding their thesis binding, the issues which we have to solve in this project is to understand that, customers are satisfied with the current services provided by the company or not and what kind of services customer are expecting from company. So that company can provide those services to customer, to give them value of money and increase customer satisfaction. To understand all that discussed above, different techniques have been used to collect the data, these techniques are survey of customers by questionnaire, telephonic strategy, personal interviewing. After collecting the data sample size will be taken for the analysis so that we can come to some conclusion regarding the customer satisfaction and some recommendation can be provided to solve the issues. As discussed above sample size will be used for the analysis of data by using various techniques .Considering all the points, SWOT analysis will be done as per the present situation. As DHAR brothers is a only big thesis binding company in the Kolkata region so it is the greatest strength the company has and to find out the new opportunities, and how to tapped these opportunities and find out weakness and threats of company, and find out the ways to solve those. NEED OF THE STUDY The study has been done to know the different type of services provided by Dhar Brothers and what is the customer satisfaction level regarding different type of services of Dhar Brothers and to know the customer response about what kind of improvement they want from company, so Dhar Brothers can take action to fulfil their needs. This study also covers the promotion strategies required by Dhar Brothers where company is lacking. Through this study I came to know the customer satisfaction and SWOT of Dhar Brothers. OBJECTIVE OF the PROJECT The main objective of the project is to understand â€Å"Customer satisfaction and Swot analysis of thesis binding in Kolkata† are as This project would help Dhar Brothers in understanding the customer needs and get feedback on their product and services. Understand the customer satisfaction and Swot analysis for their thesis binding. Understanding what kind of services and customization customer expects from company regarding their thesis binding work. After understanding customer needs, efforts to fulfil their needs. In devising new methods of approaching their customers and in the process making them aware of various products and services on the basis of above needs of customers. To increase the services after understanding the customer requirements to serve them better. To make good relation with customers so that they will recommend other customers to company in future for their thesis binding, that helps in increasing sales of company. TO check present services quality is matching with the customer requirements or not, and what kind of up gradation is required. Different methodology will be used for the data collection and data analysis. Collected data will be analyzed properly to find out what are the requirements of the customer. To understand SWOT of Dhar Brothers. TO understand how to mitigate threats and remove weakness and what is the new opportunities. INFORMATION REQUIRED Various services being offered by Dhar Brothers. To understand the working procedure of company. The kind of responses received from the customers during survey to get information about customer needs and wants and apart from that to measure their satisfaction level. Various tools of promotions are required by company to increase awareness and to build brand image and understanding the level of impact it has on the customers. The form of activity which is effective from the point of view of customer satisfaction and Swot of company. Details regarding the customer satisfaction level regarding various services of Dhar brothers. Information regarding what is the strength, weakness, opportunities and threat of Dhar Brothers. Finally innovative methods of targeting the customers and building a brand image and increasing the customer satisfaction level by providing them value for their money. REASERCH METHODOLOGY Method of data collection:- Primary sources:- It is a marketing research project so to collect the data two type of questioner is used for survey. I. In-house questioner is used to collect the data of existing customers of company at the time of delivery of their thesis. II. Outhouse questioner is used to collect the data from different universities of Kolkata. Secondary sources:- It is the data which has already been collected by someone or an organization for some other purpose or research study .The data for study has Been collected from various sources: Companies website Other Internet sources Past Data of organisation Time: 3 months Statistical Tools Used: Simple tools like bar graphs, tabulation, line diagrams have been used for analysis of data. LIMITATIONS OF THE STUDY Very small Sample Size as compared to the target customers. Therefore a possibility of making error. Limited amount of times as the survey is time consuming. Geographic limitations. Project is only to understand customer satisfaction and swot analysis for thesis binding not for other type of bookbinding. Collection of data is only from existing customers required services not from customers who have already taken services in past.. MainTEXT Description of project in brief As I explained above in introduction the project is to measure the customer satisfaction level and to find out Swot analysis of thesis binding, So that company can come to know about satisfaction level of customers by its presently available services and came to know about what kind of up gradation is possible to upgrade our services and to serve the customer in better way and to measure that if any step company have taken is it feasible or not. Companies main focus is services oriented because the company is looking for expanding the business and to attract more customers, and to get the idea of new trends of thesis binding what customer expect from the company so that company can fulfil their wish of customers that helps the company to retain its present customers and to attract new customers . Recently Dhar Brothers start new services like online delivery services to the customers , that works as more beneficial for both the companies and customers point of view , most of the time what happened if customer have not time to come at company or away from Kolkata like from different state or cities than customer can submit their orders on companies website, where everything is mentioned about services of companies and by filling the demand form according to their requirement and made payment online , from where company take the customers order and provide them service and finished the work of customer within 48 hours after that if you are from Kolkata, you can take delivery from company and if you are from outside the Kolkata and if you cant come , your thesis would be courier on your address. TO understand the SWOT of company to get advantage from competitors and minimize the risks of business, as I discussed after clear understanding of strength, weakness, opportunities and threat, company can take necessary steps to maintain their strength as a tool of success, and take the advantage of new opportunities and work on remove the weakness, who are coming in path of success of company and mitigate the threats. The strategy used to proceed the work, first after clearly understanding the work of company and what to do, I first prepare two questioner, one is for in-house survey to collect the data from customers at the time of their delivery, to get their valuable feedback and to measure their customer satisfaction level and to get the idea what kind of new improvement is required according to them, and what company should do to serve them better in future , so that companies sales will increase in future second is outhouse questioner to collect data by surveying PHD or those people who are doing research work across different universities of Kolkata and then after collecting the data and proper analysis of that data will be done by using different technology to find the conclusions of problems and recommendation and what steps should be taken to improve services and to expand business or to attract new customers. Market growth rate of company Market rate has been found out by using the data of the customers who already have done their thesis work in 2009 and 2010. The data has been shown below Source: this data is based on the no of copies for the thesis binding month wise of Dhar Brothers. The data which have been shown in the given table is the number of copies which has been completed in the year 2009 and 2010. From the collected data which have been shown above shows that there is an increment in the growth rate of 13.6% in the year 2010 compared to 2009. This shows that customer base of Dhar brothers is increasing every year so to meet with the demands of these customer and serve them better company have to increase their present resources, like skilled human resource , Machinery, better infrastructure etc. to meet with this challenge in future. Market Size Market size plays an important role to find out the areas where we can target the customers or it shows which area we should focus for the thesis binding. The market size can help the company to come to know about the untapped areas or the areas from where less business is coming, so can company can make strategy and can take right decision to cover these untapped areas and areas from where less business is coming. Number of customers coming in Dhar Brothers from different universities can be understand by the help of below graph, here In this graph I have not showed customers of all the universities I just try to show where we have to focus more to increase business and sales of company. Source: This data is taken from Dhar Brothers. Horizontal Axis: Months Vertical Axis: Number of copies The data shown in the graph is the number of copies that have been taken on the vertical axis and month has been taken in the horizontal axis. As we can see from the above graph that in all the Four months from January to April, the number of students coming in company from Calcutta university is more than any other university. And from the other university like Rabindra Bharthi is comparatively less than the Calcutta university, So our market Size is Rabindra bharathi and Vidyasagar University as well as B.Ecollege, Jadhvpur university . The message which I want to clear with the help of this above graph is that, here in our company customers from Calcutta university is coming more than all other universities of Kolkata, so these universities are like the areas from where less business is coming except C.U., So company should take steps to increase business from these universities, by doing promotion ,make better relationship with guides of students. Demand of services Which services provided by Dhar Brothers is more in demand is easily understand by below graph- Source: This data is taken from survey of customers and from Dhar Brothers past data. The data collected is of the year 2011 from January to March. From the above graph we can find out which product of the company is in more demand. As we can see in the graph hard binding is in more demand as compared to the other demand, so company should more focus on hard binding service to satisfied the needs and expectation of customers from Dhar Brothers Because this service is more in demand and as well as company should also focus on superiority of other services. METHODOLOGY REASERCH METHODOLOGY Various products/services being offered by Dhar Brothers. The kind of responses received during survey of customers. The form of activities which is effective from the point of view of Customer satisfaction and Swot analysis. To understand what kind of services and customization customers want. To understand the customer needs and expectation from company. Developing innovative methods of approaching the target group . The survey conducted, would help in identifying the perception of a customer about services of company, which would further help in identifying the customer need and expectation and what kind of customization customer wants from company that in other words can say to provide value of money to customers . The survey conducted would give insight regarding whether Dhar Brothers should increase the services for their customers and if yes then in what type of services. Design of Questioner: Two types of questioner is used for survey in house and outhouse. Design of inhouse questioner: In-house questioner is designed for survey of in-house customers at the time of delivery of their thesis binding, the parameter have been taken in this questioner by keeping in the mind that the facts these customer have already taken the service of company, the following parameters have taken, to measure the satisfaction level of customer and analysis of swot areas. Details of customers include name, university, area of thesis, contact number, email-id. From where customer came to know about company? How much customer satisfied with printing, paper binding and price with respect to quality, delivery service within 48hours? How much customer satisfied with service like, waiting time, Employee Behavior, Working environment? What is the strength of company, measurement is done on the basis of some point, for that I attached the questioner at end of project? What is the requirement of customer? At the end an open ended question to get the customers view to serve them better. Design of outhouse questioner: Out house questioner is used for survey of PHD or research students in different universities of Kolkata, in this questioner points have taken by keeping in mind that these customer will use the service of company in future because the Dhar Brother has monopoly in the market regarding business of thesis binding, so by getting earlier the idea of expectation of customers and what type of service they are looking for , so the company will provide that service to customers in future, the point have taken in this questioner are as follows. Details of customers include name, university, area of thesis, contact number, email-id. University name from which the students belong to so that company can find out from which university maximum students will apply for the thesis binding. One question has been put in the questionnaire regarding the month for the thesis binding so that company can get to know their completion of project in advance and will try to capture by using the phone number to increase the sales of company. Selection of sample size: For measuring customer satisfaction and Swot analyisis I have collected the data of 170 customers by using both in-house and outhouse customers. In this project we have considered only those people who are doing their research work either from PhD or their own research work like thesis on literature. (note: because of time constraint could not gather much ). Data collection methods: Data will be collected by survey and interviewing of both in-house and out house customers. For in-house data collection surveying and interviewing of customers will do at the time of delivery of their thesis binding, so customer after checking their delivery can have the idea of quality of their binding and give us the proper response regarding their satisfaction level and other methods I m following to collect the data from our past customers by calling them on their contact no. or by the help of e-mail id and in survey of in-house customers I havent faced any problem. I have collected the data of 170 customers. And for the outhouse survey, my target was PHD students or students who are doing research in different universities of Kolkata , So by visiting in different Kolkata universities and interviewing these people , I have collected the data I had approached in following universities of Kolkata like Calcutta university . Rabindra Bharti , Jadhvpur univer sity, Shibpur B.E college, WBUT etc. Challenges faced in Out house Survey: Initially after visiting in Kolkata universities following problems have come in my path are as To enter inside universities and do the survey work. How to meet PHD students because there are no regular daily classes of PHD students. Sometimes Communication problem because here people mostly communicates in Bengali. To take permission from authorities to do survey work and to find out at what time I can meet with PHD students. Strategies used to overcome these challenges: By using the Reference of college identity card and doing research for academic requirement , till know I have got success to meet with PHD department authorities in universities like Rabindra Bharti universities and Jadhvpur university. I m trying to get the record of students PHD departments o like contact number or email-id , so that I can contact them to collect data . From project guides and PHD authorities get the time when I can meet with these peoples. FINDINGS AND ANALYSIS INITIAL findings The various findings of from the information collected are Dhar Brothers only do binding of thesis of research work. By a comparative analysis of customers of different universities of Kolkata as well as from other states and cities, it can be understood that company has reasonable price with respect to overall quality and Dhar Brothers has monopoly in this thesis binding business no other such big player available in Kolkata for thesis biding. Company imports material for thesis binding like paper, cover page material from Netherland, so the focus of company is to provide best quality and service to our customers. Customers here comes from other states and cities also apart from Kolkata, like Darjeeling, Jharkhand, Bihar, Assam etc., this shows that company has good Brand image , and known for superior quality and fast services. Company has efficient resources, adequate infrastructure and skilled labour and working environment to do the work. Customer appreciate the online order service of company and Home delivery to customers who are away from Kolkata or have some problems to come, this service will help customers to finish their work at time and cost effective also. Customers also appreciate the fast delivery service of company within 48 hours. Hard Binding service provided by company is more in demand. Dhar Brothers has good brand image in this business of thesis binding. ANALYSIS Data which have been collected through questionnaire from in-house and out house will be used for the analysis of data. As the data in the questionnaire contains various different parameters like quality price, delivery system, waiting time, location and others. These parameters will be used for the data analysis and found out the relation between the different parameters. The target group for the survey is PHD students and those who do research work of age group normally more than 25 years of age. Sample Size: 170 (Note : due to time constraint, sufficient amount of response from customers was not gathered) Customers response how they come to know about Dhar Bothers: Friends (Who have used service in past)-62% Guide- 16% Others-2% Family members-12% Internet-8% Graph of customers response how they come to know about Dhar brothers. (Source: This graph is drawn on the basis data collected by customers during survey jan.-april) Above graph shows clear representation from which source number of customer comes here. As we clearly understand from above data and graph Dhar Brothers required more methods of promotion to increase sales of their company because 62% customer come here are recommended by their friends, so company should do promotion in News papers, and Internet On major Research sites so during research of their work, Customer come to know about Dhar brothers, that will help company to boost their sales and by giving demonstration in education fares and in universities. Customer Satisfaction Analysis The parameters which I have taken to measure the customer satisfaction level are , printing quality, paper quality, binding quality , service within 48 hours, waiting time, adequate infrastructure, working environment price with respect to quality . It can be better understand by below graph. Customer satisfaction on the basis of quality of material used for Thesis binding work. (Source: This graph is drawn on the basis data collected by customers during survey ,jan-april) As by analysis of above graph it is clearly visible that customer satisfaction level is very high, customers are highly satisfied by the material quality used for thesis purpose like paper, printing quality, Binding quality, so this is good sign for company. Paper quality 85% are highly satisfied and 15% are average satisfied there is not even one customer who is not satisfied Same is the case with printing and binding quality, from binding quality 80% are highly satisfied and 20% are average and from printing quality 77% are highly satisfied and 23% are average satisfied. Customer satisfaction on the basis of services of company and proximity to location (Source: This graph is drawn on the basis data collected by customers during survey, jan.-april) From the above graph it is clearly visible the customer satisfaction level of services provided by company, customer satisfaction level is very high except some parameter like waiting time, Proximity of location. So company have to work on reduce the waiting time by increase human resource and more systems to provide fast service and other one proximity to location the company can do improve it by taking online demand and home delivery to customer because to open other branches in different location is not feasible for company it requires lot of resources and wealth. And overall if we focus customers are highly satisfied. This shows that feasible steps which companies should take to improve services and customer satisfaction level. Customers satisfaction level regarding overall quality with respect to price Customers satisfaction level regarding overall quality with respect to price is given below with the help of graph. (Source: This graph is drawn on the basis data collected by customers during survey from January to april) From the above graph it is clearly understandable that only 10% customer is very low satisfied with price of Dhar Brothers and 90% are satisfied with price of company with respect to quality out of which 62% customers are highly satisfied and 28 % are average satisfied, so overall customers are satisfied with price, company should not bothered much about those 10% low satisfied customers. Companys main focus should on 90% of customers. From the above three graph used on the basis different parameters it is cleared that customers are satisfied except some parameters like waiting time and proximity to location. The data have taken in all the graphs are of four months January to April. Analysis of what was the requirement of customers The parameters we used for analysis of requirements of customers are services provided by company like Formatting, Printing, Binding Printing, Binding Copier and Binding Only Binding (Source: This graph is drawn on the basis data collected by customers during survey from January to april) It would be understand from the above graph, what percentage of customers taken which category of service, company focus is that every customer should take our first category of services formatting, printing, binding it would give more profit to company but after collection of data and survey of customers it have been found that those customers who have not good knowledge of formatting only those customers taken this service and those who can do formatting done by self to save cost. SWOT ANALYSIS Strengths: Company has monopoly in market in the business of thesis binding. Company has adequate infrastructure and machinery. Company has skilled labour to provide superior quality services. Working environment of Dhar brothers is favourable for customers. Dhar Brothers is very cost effective for thesis binding with respect to quality. Online Delivery system and on time delivery. Delivery service within 48 hours. Imported material from Netherland used for the purpose of to provide good quality to customers. Strength of Dhar Brothers according to response o

The Algerian Civil War 1992-2002 :: essays research papers fc

â€Å"Thus, what motivates men to slay the enemy is anger,† Sun Tzu says in The Art of War. The conflict between Algerian Islamic fundamentalists and the Algerian military backed government is rooted in anger. The conflict, which began as skirmishes between government forces and Islamic fundamentalists, has taken on the proportions of a civil war as fundamentalists carried out kidnappings, assassinations and other forms of civil disturbance. The government has tried pacifying the Muslims by including Islamic leaders in the government, but extreme violence committed by both parties in the conflict has made a peaceful solution difficult to achieve. This violence has claimed the lives of an estimated 100,000 people in the years between 1990 and 2002. The Roots of Anger The clash between the fundamentalists and the military government stems from Algeria’s experimentation with political liberalization. The attempt to create more points of view and more political parties in the government has backfired horrendously. The violence of modern day Algeria stems from the failure of mild democratization in the North African country. Following nomination by the National Liberation Front (FLN) party, Chadli Bendjedid was elected President in 1979 and re-elected in 1984 and 1988. The National Liberation Front ruled as a virtual one-party regime until the political system was reformed in 1989. Antigovernment sentiment stemming from corruption, housing shortages, unemployment, and other severe economic and social problems boosted the Islamic Salvation Front (FIS) despite the party’s quite public commitment to theocratic rule under Islamic law. This seemingly innocuous act was actually quite revolutionary. For the first time, an Arab country had authorized the creation of a political party that had made the creation of an Islamic republic its main goal . A new constitution was adopted in 1989 that allowed the formation of political parties other than the FLN. It also removed the armed forces, which had run the government since the days of the 1980s, from a designated role in the operation of the government. Between 1989 and 1990, forty-four new political parties emerged, many with distinct social agendas. These agendas included human rights, independent women organizations and other cultural movements . Among the scores of parties that sprang up under the new constitution, the militant Islamic Salvation Front was the most successful, winning more than 50% of all votes cast in elections in 1990 as well as in the first stage of national elections held in December 1991.

Oprah Winfrey Essays -- essays research papers

"The Oprah Winfrey Show". Her show is known to not only all over the United States, but also known to all around the world. Today she is known as the America's most famous and powerful woman. Every woman in America envies her great fortune and her intelligence. But Oprah insists that she is not special or gifted. She had overcome many hurdles and reached to the top of America's national T.V host. What makes her so popular and most loved entertainer in the United States? Oprah Winfrey, a talk show host, actress, producer and philanthropist, and business woman is the chairwoman of HARPO entertainment in Chicago. She joins the elite company of Lucille Ball and Mary Pickford, as the only woman in T.V and film to own their own production studios. Through HARPO productions, she produces and hosts America's number one popular show, "The Oprah Winfrey show". (Oprah Winfrey talk show bio 1997 p.1) Today many woman in America envies her life; her popularity, intelligence and her great fortunes. Though her success was gained from her hard work and education. She did not have any special background to be a most loved woman in America. She has overcame number of obstacles that most people have encountered in their own lives. She had to deal with poverty, sexual abuse, racism as a child, and her lifelong battle with weight. Oprah Gail Winfrey was born in Kosciusko, Mississippi on January 29, 1954. As a child, she moved to Milwaukee, Wisconsin, then moved back to Nashville. She has lived through poverty, repeated sexual abuse, and a sentence to a juvenile delinquent home. (Hyde 1997 p.57) Oprah was crowned Miss. Black Tennessee at age 19. In 1973. She left Tennessee State University and became a newscaster for WTVF in Nashville. Three years later, Oprah became a news anchor in Baltimore at an ABC station but after 9 months, she was pulled off the air because of an emotional ad-lib delivery. She eventually ended up in Chicago hosting a morning show called "AM Chicago". In less than a year, the show became number one and was expanded to one hour and re-named "The Oprah Winfrey Show". (http://pilot.msu.edu/user/bresnah2/oprahbio.htm 1997 p.1) From there, she has been an actress in the "Color Purple", "The women of Breuster place" and "There are no children here".(Oprah Winfrey)Today, "The Oprah Winfrey Show" is the highest rated talk show in T.V history, and ... ...not, though many women are hoping her to remain in the show and share her power and intelligence with them. Oprah's effect on T.V is so great that since she started to appear on the show, many similar talk shows increased dramatically. And most of these talk show hosts are very popular just like Oprah. Though I believe no one among them can influence American women just like Oprah did. REFERENCES 1. Benezra, K. (1997). Products pitch talk hosts. Media week, pp. 6.2. Dickerson, D (1997). A womans's woman. U.S News & World Report. pp.10. 3. Hyde, W.S (1991). Television and Radio Announcing. Boston:Houghton Mifflin Company. 4. Schlosser, J (1997). Oprah watch. Broadcasting & Cable. pp. 10.5. Stanley, T.L (1997). What they've got. Media week. pp. 34-35.6. http://pilot.msu.edu/user/bresnah2/oprabio.htm. (1997). Oprah Winfrey. pp1.7. http://www.datalist.idsite.com/oprah-table.html. (1997). Oprah Winfrey. pp1.8. http://www.tvtalkshows.com/oprah/bio/. (1997). Oprah Winfrey Talk Show Bio. pp1-2.

Career and Life Development in Erin Brockovich

The movie Erin Brockovich (2000) is a perfect illustration of the life-long and continuous development of every individual and the surprising ability with which a woman confronted by social and familial constraints is able to build her agency to be relevant to society.The film, directed by Steven Soderbergh, stars Julia Roberts in the lead role as Erin Brockovich and was based on the real life story of Erin Brockovich and her leadership in the Hinkley town’s fight against the water polluting activities of the energy giant Pacific Gas and Electric Company (PG & E).More importantly, the film reveals the tremendous capacity of human beings to rise above their individual and personal hardships and pursue causes that often seem impossible or even unattainable.At first, Brockovich’s narrative is one that seems to be predetermined. Twice divorced and left to fend for her self and three young children, Erin appears to be in a disparate situation as her career prospects are cons trained by single motherhood and unemployment.Things go even worse when she figures in a car accident and her lawyer, Edward Masry, fails to land her a settlement for a personal injury suit. Thus, Erin is portrayed to be a victim of unfortunate events beyond her control and which have often left her helpless to change the course of her life.Erin’s identity is therefore established as a single mother and a woman whose experiences of failed marriage, unemployment, and unfortunate accident define the unconventional ways with which she copes with her difficulties.On the other hand, it is these clearly through these experiences that Erin’s individual capacities are honed and strengthened, reflecting Erikson & Erikson’s (1996) belief that encounters with periodic crises enable individuals to build up their resources for resolving problems. In Erin’s case, the absence of prospects forced her to ask for assistance from her lawyer by hiring her at his law firm.Thi s action would later prove to be both an opportunity and a challenge for her and a turning point in her career as she stumbles upon intriguing medical records of the Pacific Gas and Electric Company (PG & E) placed in the real estate files.Her later decision to continue investigating the connection between real estate and the energy giant’s medical records and to be involved in the prosecution of the PG & E after she discovers that it has been dumping toxic waste that threatens the water supply and health of the town of Hinkley represent a major shift in Erin’s narrative and in turn, her identity, from the disparate single mother to an individual concerned with social and ethical issues.Thus, Erin’s involvement with the case represents another important development in her life, one that could possibly result in gains or in losses for herself and the community she chose to be identified with. (Baltes, 1987; Elder, 1998)In retrospect, Erin’s unlikely triump h over an influential and moneyed adversary is the outcome of her individual persistence and strong sense of ethics and responsibility as well as the availability of social support that enables her to pursue her own development despite the painful reality of previous failures and frustrations and the presence of constraints.It is in this aspect that Erin’s story resonates with the lived realities and experiences of its audience, especially in terms of fulfilling their need for development and coming to terms with changes in career, relationships, and life in its entirety, as it shows that learning and human development does not stop with divorce, single motherhood, or failure. On the other hand, they represent new opportunities and challenges with which individuals can draw meaningful lessons to grow from.Works Cited:Baltes, P. G. (1987) Theoretical Propositions of Life-Span Developmental Psychology. Developmental Psychology, 23: 611-626.Elder, G. H. (1998) â€Å"The Life Co urse and Human Development,† Handbook of Child Psychology, William Damon (Ed), 5th Ed. New York: Wiley, Volume I, 939-991.Erikson, Erik & Erikson, Joan (1996) The Life Cycle Completed. New York: W.W. Norton.Soderbergh, S. (2000). Erin Brockovich. United States.

Medieval Medicine

Shaan Sarode Ms. Davis English IV – Per. 3 20 October 2010 Impact of Medieval Medicine Imagine when a friend gets sick or catches a â€Å"bug†, they may have two different reactions to it. The first is the realistic approach, which re-visits their recent actions and pinpoints the cause of the symptoms. The other is the non-realistic, which tends to blame supernatural causes. People during the medieval times almost always blamed the supernatural as the cause of these diseases. There were also many limitations in the amount of scientific advancement because of the church.In modern days, we may take for granted the achievements that have been made over the centuries, but these break-troughs could not have been realized, without the foundation and work of scientists during the medieval time. Medieval medicine affected all parts of life in those times, from scientific to social, and in positive and negative ways. Medieval medicine had too many influences from the church whic h therefore hindered its progress. Most of the treatments and beliefs in folk medicine were mystical or magical, and had its basis in sources that were not agreed upon in the Christian faith.Remedies included spells and incantations, but later these had to be replaced with Christian prayers or devotions. The church taught that diseases or ailments were sent by God as a punishment for wrong doing, so many people resisted the explanations of illness. Therefore advancement in medicine was generally frowned upon. The main setback was that, â€Å"scholarship fell into the religious sphere, and clerics were more interested in curing the soul than the body. † (Terry 1)As sanitation and hygiene worsened with the increasing population in England and other parts of Europe, diseases were rampant. â€Å"Medieval Europe did not have an adequate health system. † (Odunsi 5) Edward the III complained to the Lord Mayor of London: â€Å"Cause the human faeces and other filth lying in t he streets and lanes in the city to be removed with all speed to places far distant, so that no greater cause of mortality may arise from such smells. † (Trueman 1) Some people blamed the stench of waste to cause illnesses.Astronomers blamed the planets and their un-alignment. Everyone had their own opinions on the matter as there wasn’t any hard evidence of the actual cause. Another dilemma to the people was the matter of how the diseases spread. As most of the population consisted of farmers in those times, they had little or no, formal education. So when someone acquired a disease, they went to their local physician, which was an all-around doctor. Physicians were scarce, but seen as skilled people because of their ‘knowledge. In reality, their work was based on a very poor knowledge of the human anatomy. (Trueman 3) The affect of medical studies, cures, and its problems left society vulnerable to, in fact more diseases. As people were unaware of the causes and cures, they relied on local physicians who weren’t exactly well versed. This may in turn result in a misdiagnosis and the patient ending up more ill or dead. This dilemma pushed people to seek their own remedies. The most interesting part of medicine in the medieval times was the remedy and curing.These varied throughout society depending on your background, wealth, and religiousness. Some, more religiously bound â€Å"doctors told patients that a pilgrimage to a holy shrine to show your love of God would cure them of illnesses especially if they had some holy water sold at the place of pilgrimage. † (Truman 1) As one can see, any treatment that you thought was right could have worked better than another, as cures were based on more of a philosophical look rather than with scientific back-up.Some weird cures were to hold a candle close to your teeth to burn of the worms on the teeth. Another was to cut a hole in someone’s skull to let out bad spirits, which was supposed to cure their mental disease. All in all, medieval medicine had impacts on society, but was mainly influenced by the thinking and ideas of the time. Works Cited Odunsi, Yolonda. â€Å"Health: What was it really like to live in the middle ages? † Washington, D. C. : Annenberg Media, 1997. Web.

Educational institutions have a responsibility to dissuade students from pursuing fields of study in which they are unlikely to succeed Essay

There has always been some times in our lives when we retrace our naive early days that we learn from try-and-error and we can’t stop thinking â€Å"how I wish there were mentors in my life who draw me the blueprint of future, point out the right way for me to pursuit and prevent me from making so much immature mistakes†. Therefore, some of us come up with the idea of making it educational institution’s responsibility to dissuade students from pursuing fields of study in which they are unlikely to succeed. I agree that some instructions and advises should be given to young generations when choosing their future career. However, in my view the statement goes too far, by suggesting that it is the educational institutions’ duty to help the students make the choice. If followed the statement, the social, psychological and human-rights implications the suggestion carries would turn out to be more harmful than beneficial—not just to the students but to th e entire society. At first blush, the statement seems compelling. One great purpose of education is instilling in students with experiences of elder generations after all. Young people, passionate, brave and innovative as they are, their naivety and lack of experience often make them mistakenly put too much energy on areas they’re unlikely to achieve success in the first place, waste the golden years and end up all the great talents and efforts in vain. Usually, it is hard for people to estimate their talents and abilities objectively at their juvenile ages when their minds are full of confidence and hearts desperate for success. Every year, thousands of hundreds of young people flock to Hollywood hoping to get auditions to show their talent and dream about overnight fame; likewise, the number of students joining the fierce competition of entering acting school continues to rise in recent years. However, most commonly, these passionate young people who are eager to pursuit a career of acting end up doing odd jobs in restaurants for a living. Supposing when receiving education, these young people have been carefully assessed and informed not having the qualities of becoming an actor; they would not be so keen at investing precious time and efforts on pursuing a career they’re not suitable with and may turn to other area which they show more capabilities on. Another common circumstance is that some fields of study themselves are not easy to make a difference or not worth  working on; such as alchemy, inventing perpetual-motion machine and studying the origin of the universe in developing countries. At this time, young people need helps from instructors and schools to understand the situation clearly and avoid those areas which have reached to a dead end, so as not to waste their valuable youth times. Beyond this concession, however, I disagree with the statement mainly because it actually implies that educational institutions should make choices relating students’ future career for them instead of letting them make their own choices. First, this policy would require that a society of parents make choices that they surely will never agree upon to begin with—for example, how and on what basis each student’s talents and abilities should be assessed, and which field of study is promising and most worth the society’s time and efforts. While society’s parents would never reach a reasonable consensus on these issues, it would be totally irresponsible to leave these choices to a handful of institutions and bureaucrats. After all, they are unlikely to have the best interests of the students in mind, and their choices would be tainted by their own quirky, biased and profit-oriented notions of how the student can be successful. Chances are these institutions will make the majority of its students into fields of study which are most popular currently in order to enhance the institutions’ reputation. If so, the policy will dwindle into tool for educational institutions to sacrifice its students’ interests in order to enlarge the institutions’ profits. Even assuming both the institutions and bureaucrats puts students’ interests at first instead of being driven by its own profit when helping students choose their future career, I still disagree with the statement. One important reason is that whether people’s talent or society’s situation are both complicated things hard to be estimated; which means even the instructors are equipped with more experience and information, it is still unjustified that they will outsmart the students when concerning the students’ future. Great minds are always ahead of the times; genius artists and scientists usually cannot be recognized at a very young age—especially by their teachers. Einstein was considered dull and unpromising by his primary school teacher; Van Gogh’s painting was considered to be of no value  in most of his lifetimes. Educational institutions evaluating students’ talent from a mundane piece of view may be counterproductive and at last leave students talent killed in the cradle. Similarly, people’s estimation on field of study worth putting efforts on can be of no accuracy as well. It is very much common that many researchers and projects which shows little value and hope at times turn out to be crucial foundations of great discovery and inventions in the future. Letting educational institutions choosing fields of study which its students are more easily to achieve success may cause the whole society turn to areas which can be achievement in a very short term and nobody will engage on studies such as art, history and theoretical science whose fruits are hard to gain immediately. Obviously this will eventually break the balance and threat the whole society. Another reason I oppose to the statement is that the definition of success itself is vague and controversial. While some people reckon successful career as those who can bring them wealth and reputation, some may prefer occupation which can make them feel accomplished and fulfilled. Also a great amount of people like me expect jobs which are not so busy that can leave us free time to attend our families. Since people’s opinion on â€Å"successful career† is such complex and diversity, letting educational institutions make choice for young people’s future career based on their understanding of success does not make any sense. Moreover, people’s talents and abilities usually stretch out into various fields. Einstein the famous scientist is also an outstanding violinist; Da Vinci shows talents both on arts and autonomy. But at last people tend to choose the field which they have the most passion on as their lifelong career because usually people behave better on areas they’re most interested in. Supposing regardless of people’s will, we put Albert Einstein into a symphony for a living and let Da Vinci go to medical school in which he will not be distracted by all about painting; those people may as well be well-known or even richer, but will the world and the genius themselves be more pleasant? In the final analysis, when we are helping young people plan their future career with experience and information brought by elder generations we’re all better off, only if we stick to the principle that the right to make  choices about future career is held in the young people themselves’ hands. Through education we provide students with a value system and a set of logic to serve as compass, skills as well as knowledge to serve as ballast. But the ultimate purpose is to enable young people themselves holding the rudder of their life ship and sailing the way they wish.

How Plastic Surgery Affects Society Essay

Often viewed as controversial; plastic surgery has the capability to change lives of various individuals from diverse socioeconomic levels. Plastic surgery covers a broad spectrum of services which are included in reconstructive surgery, as well as, the popular aesthetic appeal of cosmetic surgery. Plastic surgery affects society both physically, psychologically, and emotionally. From Operation Smile to botox, accident victims to breast augmentation, and Little Baby Face Foundation to facelifts; plastic surgery can give hope and confidence to many people. Plastic surgery can be delineated as the branch of surgery concerned with therapeutic or cosmetic repair or re-formation of missing, injured, or malformed tissues or parts. (â€Å"Plastic Surgery† dictionary.com) There is written medical evidence that some of the first plastic surgery procedures are dated back more than 4,000 years ago (â€Å"ASAPS†). â€Å"Physicians in ancient India were utilizing skin grafts for reconstructive work as early as 800 B.C† (â€Å"ASAPS†). In 1827, Dr. John Peter Mettauer performed the first cleft palate operation (â€Å"ASAPS†). This shows that plastic surgery has always had a very powerful impact on society. Even though plastic surgery is glamorized by the public eye there are a vast amount of instances where it is to truly help someone that needs it. Operation Smile is a prime example of how plastic surgery can improve the life of someone. They are an organization that helps children worldwide. Operation smile trea ts facial deformities such as cleft palates and cleft lips for free. â€Å"They have provided reconstructive plastic surgery to over 150,000 children and young adults in more than 60 countries† (â€Å"Plastic Surgery). Regardless of how much the media popularizes plastic surgery, you must not focus on that effect, but on the effect foundations like these have on society. If a woman were to be diagnosed with breast cancer there is a possibility that she will need surgery. At this time a mastectomy (removal of the breast) in order to keep the cancer from spreading (â€Å"Breast Cancer and Breast Reconstructive Surgery†). There are many different alterations in which there could be a portion of the breast taken away or even all of the breast ( â€Å"Breast Cancer and Breast Reconstructive Surgery†). This affects society in many different ways. This could strongly damage self-esteem as well as do much mental damage. Even though you are doing this procedure it could possibly be a life saving one. Another wonderful opportunity that plastic surgery can offer someone is repairing any damage done to a veteran while they were in active duty. Many hospitals will actually perform cosmetic surgery free of charge. Whether it was from a gunshot wound or grenade shrapnel effecting the face or body of a soldier, many â€Å"training† hospitals will pay for all the charges that would be given to the patient. There are various programs that offer free procedures that will help injured veterans attempt to continue their lives without embarrassing scars on their bodies. Plastic surgery has a very positive impact on the world. Although plastic surgery has much negative exposure, it still has a large portion of positive effects that are not often heard about. â€Å"Many of these benefits include confidence, health safety, post-accidental reconstruction and age-defiance, respectively (â€Å"What Are the Pos itive Effects of Cosmetic Surgery†). There are many different factors that contribute to a person’s happiness (â€Å"What Are the Positive Effects of Cosmetic Surgery†). If someone has something wrong with their body that they believe can be improved then he/she will be able to fix it which will in turn lead to a happier person with a better quality of life. However there are many health risks that can be fixed by plastic surgery. If someone were to be dangerously overweight then they could get liposuction or another procedure that would keep them from getting diseases such as heart disease, a higher blood pressure among other problems (â€Å"What Are the Positive Effects of Cosmetic Surgery†). There are even many instances where a tragic accident could leave a person physically deformed. In this case reconstructive surgery could be the answer and return the lives of patients to some sense of normalcy. Looking younger is now a popular trend among older and sometimes even younger people. This leads to a more positive outlook on life and is also used as a preventative precaution (â€Å"What Are the Positive Effects of Cosmetic Surgery†). Whatever the reason may be, plastic surgery has proven to be one of the most effective techniques to ensure a more positive outlook on life. There was an interview conducted by SteadyHealth.com and Dr. Howard T. Bellin last year. In this interview many different questions were asked about self esteem and the appropriate age for plastic surgery. Dr. Bellin believes that a person’s self esteem can benefit significantly from plastic surgery. One of the major surgeries that he does would be the rhinoplasty. He does this operation on teens. There is a general debate about what age is appropriate to let your child have plastic surgery. Sometimes parents believe that their child may be too young or perhaps too immature to engage in surgeries that seem to be for adults only. Plastic surgery can fix some problems but is not a â⠂¬Å"cure†. Cosmetic procedures are becoming much more common among teens now a day and are helping them through everyday life and help them fit in. There will always be a debate on this situation but it is important to look out for the best interests of the patient (â€Å"An Interview with Dr. Howard T. Bellin†). There are many different mental diseases that relate to plastic surgery. These diseases do cause there to be a negative idea about surgery. â€Å"This is sometimes true, but there are some cases that this is not always a bad thing. Body Dysmorphic Disorder or (BDD) is described by the psychiatric Diagnostic and Statistical Manual of Mental Disorders as a preoccupation with an imagined defect in appearance†(â€Å"Body Dysmorphic Disorder†). Usually with this disease the person who has this disorder while mark the body excessively in one location which may cause it to become deformed. They will obviously want this to be fixed and will want to have surgery. If this go es untreated then the likelihood of suicide can increase so in order to prevent this surgeons will fix the problem which will hopefully keep the patient happy and able to continue on with life. Other times it is not that simple and they will need additional surgery to correct the â€Å"problem† that they believe is present. There have been studies conducted on patients post operation feelings. There are many emotional ties that go with getting surgery. â€Å"A study in 2005 by the American Society of Plastic Surgeons found that 75 percent of the respondents indicated that they chose plastic surgery to gain an improved appearance and a more active lifestyle†(â€Å"Emotional Changes After Plastic Surgery†). â€Å"Likewise, 70 percent sighted emotional and psychological rewards after surgery, with notable happiness and renewed self-esteem and confidence† (â€Å"Emotional Changes After Plastic Surgery†). â€Å"Equally impressive, 45 percent enjoyed the daily benefit of being more attractive†(â€Å"Emotional Changes After Plastic Surgery†). So you can see that in most cases there is an unambiguous change in a person’s perso nality after surgery. There are many benefits of cosmetic and reconstructive surgery. This is a tool used by a fair number of the population in the world. It helps keep the status quo intact and also lets some feel accepted. With all of the glamours that television promotes about plastic surgery it may be hard to fit in. This is a way to keep everyone on the same page so to speak. It may have some negative effects on society, but the positive aspects definitely outway them. It improves the emotional status of the patients after surgery and statistics show that there has even been a direct link with a person’s personality and surgery. Whether it is organizations trying to help children have a normal and prosperous life or a â€Å"training† hospital operating on a veteran for free, these procedures have proven to be a very positive thing and improve lives. The emotional and physical health of people throughout the world have been positively impacted by this. There are many advances that are being made everyday in the medical field. There are even instances where you can not even tell that someone has went â€Å"under the knife†. Plastic surgery will continue to give hope to people and will also give people the courage and strength to deal with everyday life. Works Cited â€Å"ASAPS.† News Releases. N.p., n.d. Web. 10 Dec. 2012. â€Å"Body Dysmorphic Disorder.† Body Dysmorphic Disorder. N.p., n.d. Web. 01 Jan. 2013. â€Å"Breast Cancer and Breast Reconstructive Surgery.† WebMD. WebMD, n.d. Web. 01 Jan. 2013. â€Å"Emotional Changes After Plastic Surgery: What You Need to Know.† Emotional Changes After Plastic Surgery. N.p., n.d. Web. 01 Jan. 2013. â€Å"An Interview with Dr. Howard T. Bellin – A Plastic Surgeon, Inventor, and Director of CosMedica.† SteadyHealth.com. N.p., n.d. Web. 01 Jan. 2013. â€Å"Plastic Surgery.† Dictionary.com. Dictionary.com, n.d. Web. 31 Dec. 2012. â€Å"Plastic Surgery.† Wikipedia. Wikimedia Foundation, 22 Jan. 2013. Web. 25 Jan. 2013. â€Å"What Are the Positive Effects of Cosmetic Surgery?† HubPages. N.p., n.d. Web. 01 Jan. 2013.