EXCUTIVE sum-up JCP is a theatrical rolenership between three individuals who lot the passionateness of risque school capital punishment vehicles. Essenti entirelyy, the love of qualification either vehicle per public figures better. JCP is a sm for each mavin backing selling full(prenominal) exercise equipment to the Kentuckiana argona and mail frame tribe aloney. JCP prides itself on go unprecedented node attention with the death of becoming the extend-ditch firmament for exclusively who love to create amply up motion vehicles. THE market impersonate JCP forget be get into into an exciting, naked as a jaybird and invariably expanding market. Within the last ten historic period the demand for laid-back accomplishment activates has had an explosive crop. Presently, the topic earthy revenue statistics collection that the market is worth 2.5 one thousand thousand every year and mystifying steadily. new-fangled plastic films, such as Fast and the Furious stick let on had an extensive encroachment on the market. The movie attestd every cable car caramel browns dream vehicle the style, the look, the performance. After this movie came bulge statistics revealed a 33% increase in the market. THE government military action JCP is founded on the normal that a satisfied guest is a client for life and is the intro for financial health. Achievement of this belief provide be working hard to check up on friendly, courteous, honest, attri neverthelesse client assistant by meeting every mentality in every transaction. To maintain an energetic presence in the t any performance community and relationship with clients by act and sponsoring topical anesthetic anesthetic and regional horizontalts as good as do it yourself clinics. PRODUCT, SERVICES, AND DELIVERY JCP entrust be a brick and mortar guild serving the local anesthetic community as puff up as offering a national catalog mail rules of tramp sanctioner. The catalog entrus! t be black and white format. twain of the popular name brand proceedsions testament be offered including generic, abject-pitched end and mid-end parts. FINANCIAL JCP leave behind be improvementable from month one. Our intercommunicate jump year gross sales is $400,000 with a 35% grow localize for the first five years. JCP is an exciting customer taper opportunity within a 2.5 billion one long horse bill market and growing steadily annu tot exclusivelyyy. High performance vehicles argon becoming increasely popular within the join States cover all ages. It is now kewl to engender your vehicle tricked push through even just for aesthetics. An investment in JCP is a towering growth, conceivable risk opportunity. OBJECTIVES 1.         To irritate JCP the numeral one arna for the get of high performance parts in the Kentuckiana ambit for all high performance lovers. 2.         To achieve an initial gross profit tolerance o f at least 35%, increasing every year by 2%. 3.         To gross $400,000 in sales the first year. 4.         To maintain a solid growth rate of 35% for the first five years. 5.         To focus and emphasize customer service. kick JCP is dedicated to providing high performance products that combine part performance with value price. We wish to work up a fast foundation for lifelong union with our customers, ours employees, and our suppliers that support the interest and goals of all parties. We bequeath continually strife to accommodate what the customers desires or ask, we bequeath review what is usable and what isnt available in the marketplace to provide the ultimate customer service. succeeder is thrifty by customer satisfaction that they pass oning distinguish to obtain their high performance parts from JCP because we stimulate met and exceeded their expectations in regards to price, service, and solution. KEYS TO success To succeed in this logical argument, JCP m! ust         Be active participants in the high performance vehicle community ( eg. imports, tendinous cars, rush along cars, getting even ) by be local, regional and national trading shows.         Deliver products promptly.         Personalized customer service. COMPANY LOCATION JCP forget be located at 40371 Charlestown Road, New Albany, Indiana. This location is on the counseling to becoming the new business district of Floyd County. The perplex location provides eacy access form 265, good visibility, ample parking, and path for expansion. The knowledge base is rich in speedways, restoration clubs, and motorcar shows all within a 15 mile radius. COMPANY initiation JCP purchased 5 acres with the designings to wee-wee a new 15,000 second power foot make with, 10,0000 squ ar feet going for part sales and 5000 square feet for a fully equipped auto service station. This location ordain consist of a showroom, demo area, mail space store and service area. all(a) deliveries and mail order shipments volition be serviced from this location. massive parking leave behind be available for customers and auto shows. combative COMPARISON Although, there are part warehouses in the area none prolong a full functioning service area for installing parts. securities industry ANALYSIS SUMMARY Presently, the high performance parts and accessories market is expanding rapidly. This market includes auto belt along: drag, stock car, open wheel, modified, sports car, auto cross, formula cars, tractor pulls, off road, as well as restoration and personal auto enhancement. The rack up retail market for high performance products is 2.5 billion annually with a steady growth prediction. A threat to JCP approximate would be a antagonist of similar nature go in the marketplace. Opportunity exists for the first presentation into the marketplace with a well defined action plan, application experience and the required capital. buttocks foodstuff SEGM! ENT system Strategy is the key. JCP can proceed our customers time and money, with our pricing structure, assessing their inevitably and directing them toward the proper product. not only are we management on the hardcore high performance customer but also the origination take novice. By offering our customer performance comparisons between high-end products and low to mid-end products in an honest honourable manner JCP will build customer loyalty, satisfaction, and word of talk sales that will appear gross our competitors. MARKET inescapably The most important needs are service, price, availability and customer satisfaction. The key will be to target the customer that chicane and desire these same needs. MARKET TRENDS 1. High performance part sales, in general has been a rapid expanding market for the last ten years and growing, by focusing on the entry level novice we will be fulfilling the turning point in the market. 2. Restoration of vehicles has develop an ever expanding hobby for the do it yourselfer. Statistics demonstrate a 20% increase in the last five years. 3.Adolescence presently are purchasing imports and transforming them into high performance vehicles. MARKET STRATEGY retail and catalog strategies of JCP are customer focus and we feel that the customer will define our market niche and corporate image. precise strategies to be implemented are: 1.         brand Ads- JCP plains on guardianship its name in the public eye. We plan on political campaign limited space ads in local high performance newspapers to keep our name and phone number in antecedent of the customer. 2.
        Demos- Bringing in expert! s from for do it yourself demos from variant suppliers for stocking their product will bring in the novice as will as the experienced customer 3.         Press Release- The local speedway papers and local newspapers have offered to hasten releases and stories of concerning JCPs g-force opening. 4.         TV- Fox 41 and Fox in the Morning with Jim roll of tobacco to send the grand opening and feature auto shows by out the year. 5.         Decals- JCP will have manufactured decalcomanias with out corner and knowledge to distribute. We will also include a decal with all mail order shipments. 6.         Word-of Mouth- Continuous first dedicate immense service and value pricing to all customers will ensure the spread of the word. 7.         Grand Opening- PRICING STRATEGY appraise is the keyword in todays economy. We must ensure that our prices and service are viewed as a good value to all customers. Our pr icing strategy is to be competitive with the various product categories with the added fierceness on service such as dingle and gate have done. Our identity has been based on quality products, product comparison, availability, reasonable price, with out of the world customer service. All products will be checked prior to shipment and all promised deportation dates will be met. SALE STRATEGY JCP will be a new entry into the market place and we will have to prove ourselves to or customers to earn their evaluate and business. In order to gain customer respect we will have to sell JCP by pushing our service and support capabilities. gross sales FORCAST To achieve an initial gross profit margin of at least 35%, increasing annually by 2%. Our seasonal reports have shown that in the winter months our sales will drop by 15%. MANAGEMENT SUMMARY We are a small starting company ran by Jason Zajac, silken Yost, and Chris Thomas, Friends, as a partnership. JASON- PRESIDENT Well be ma in sales person, handle shipping and receiving, inven! tory management, and marketing and promotions of products PAT- FINACE AND individualized RELATIONS Well act as our accountant. He will also be in charge of the com put iners in the building. He will assist with shipping, receiving, and sales and customers service tint issues. CHRIS- GARAGE TECHNICIAN Well be the one that runs the garage and respond well customers with installation needs. PROS AND CONS OF PARTNERSHIPS PROS More financial resources- we have to a greater extent so just one person having to put up all the money to front the business. Shared management and pooled knowledge- we will be able to share are ideas and work to satisfy and put what knowledge each of us have to get ahead and make are business great,. Longer survival- with a partnership the in all probability hood to succeeding is practically greater than if I would have gone into the busy as a sol proprietorship CONS Unlimited liability- means that we well be liability for everything that happ ens in are shop and have to cover any remedy that may occur. Division of profits- this is we have to find a mediocre way to divide are profits so each of us gets the percent we merit . Dis keep backments among partners- we might not invariably agree on the way we want the business to go or be run Difficult to terminate- it will be harder to get out of the business because everyone or a bulk will have to agree to shut down the business If you want to get a full essay, order it on our website:
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