Marketing Plan For A Business Company - 1636 Words

â€Å"†¦carry a broader array of merchandise than the factory outlets, consisting of branded and designer-labeled merchandise that includes manufacturer’s overruns, closeouts, or damaged goods.† (Kaikati, 1985) Most items acquired to be sold at Ross are excess items from other stores that they could not sell, items that are not the latest fashion anymore, and sometimes some defective products that are not completely perfect but still useable. When these items are bought for Ross, they are generally bought in bulk for deep discounts. This then means that Ross does not always check what is in the bulk of clothes/products they are purchasing. There are times when these purchased products are not appropriate for example having offensive graphics on clothing or bad quality of apparel that may already be damaged. Although buying in bulk may be cheaper, it may result costly as well because if the company does receive items as the ones explained above, then they are obliga ted to discard the products immediately which results in a loss of profit. Flexible Return Policy. A challenge that Ross Stores has is that its return policy can be a bit too flexible for this company’s good. The return policy seems like any other regular policy where the customer can return an unused item within 30 days and get their money back, but this is not always the case. â€Å"A simple and easy return policy boosts sales, as shoppers are more willing to make purchases with the knowledge that returning them won’t beShow MoreRelatedMarketing Plan For A Business Company1514 Words   |  7 Pages Today, customers always demand goods that have lower prices because of the low income and Ajidesigner Company is looking out for middle and high-class customers. Ajidesigner Company chooses the price itself in term of best value rather than the price which would benefit both middle and high-class. Value refers to the benefits customers receive for what they get. Ajidesigner Company offers customers high-value products through our quality a nd brand. My product price makes consumers feel thatRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagessteps 2. Discuss how to design business portfolios and develop growth strategies 3. Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1.Read MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreWhat Makes A Good Marketing Strategy Plan? Essay1366 Words   |  6 Pagesconclusions. In this research project I will be mainly looking at the marketing strategy plan and do a thorough search on this topic. The project will have 6 sub-sections. Namely, the review of literature, methodology, processing of findings, conclusion, reference list and the appendix. Helping me to answer the question ‘What make a good marketing strategy plan?’ is the feedback on the questionnaires that I will compile and send out to companies. The questionnaires will be derived from the literature reviewRead MoreImportance of Marketing882 Words   |  4 PagesIMPORTANCE OF MARKETING IN ORGANIZATIONS The Importance of Marketing in Organizations Verisha Barrett University of Phoenix Marketing MKT/421 Marc Mosko Apr 22, 2006 The Importance of Marketing in Organizations Marketing has become one of the most critical increasing forces which drive today’s companies. With marketing a company has power to carefully plan and implement the strategies to make a company successful. I view marketing as everything a company or a personRead MoreTaking a Look at Expedia Inc.885 Words   |  4 Pages1. Expedia.Inc is a travel website company which is localized in 29 countries with the headquarters in Bellevue. The American based company is the parent company of numerous travel brands including the Expedia.com. The website books the travel tickets, vacation packages, hotel reservations and a lot more services for its customers through the internet based tools and telephone. Expedia.Com was founded in 1996 as the division of Microsoft and further developed into the Current form of Expedia.ComRead MoreCritical Thinking Questions : Strategic Planning1160 Words   |  5 Pagesprocess a company uses to develop and maintain a strategic fit between their g oals as an organization and their capabilities of meeting demands in a fast-changing market. Strategic planning helps companies take advantage and adapt to the opportunities that it’s ever changing environment throws at them. There are four steps to strategic planning. Marketing plays a large role in the strategic planning, because the plan is finding ways to take advantage of the market to increase business. The StepsRead MoreMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audienceRead MoreMarketing Analysis : Marketing Audit1229 Words   |  5 Pages1.1 Marketing Audit Marketing audit can be defined as a study, inspection, review and/or evaluation of marketing activities of any company. Basically, it estimates the marketing environment of the company, aims, strategies, and policies of the company. After evaluation of marketing plans and strategies, it has to identify the mistakes, weaknesses, insufficiencies, complications and other issues to be encountered in firm’s marketing purposes. The final outcome of the marketing audit recommends measuresRead MoreMarketing Plan For Coffee Beans1456 Words   |  6 Pagesa food company in Northern Territory Australia that have traveled through the paved markets, abundant coppices and villages of Mediterranean to bring quality food products for customers(Our Story, 2017). The story of the company is linked with trusted customers and producers who considers quality as their utmost choice. The company is currently serving Mediterranean food and now the company is going to launch new products for its cust omers i.e. coffee beans. The aim of this marketing plan is to

Marketing and Heineken - 1642 Words

What are Heineken s strengths and weaknesses? The major strengths and weaknesses of Heineken are as follows: Strengths: The taste of Heineken beer is unique. The yeast that is used to make Heineken beer till today was developed in 1886. So the taste and uniqueness of it has been there for a hundred years. Heineken is the world’s second largest beer manufacturer. They produce 5.6 billion ltrs of beer each year. Second only to Anheuser-Busch who produce 10 billion ltrs. They have substantial market share in Europe and America with 38% where as they are growing very fast (rate of growth 23% over 1992 sales) in Asia and Australia. In some markets like USA and Hong Kong the Heineken brand is†¦show more content†¦(Pg. 581) Project Mosa The project team collects the information to find answers the following two questions: a) which expressions of taste Heineken should use in their advertising, and b) which expressions of friendship Heineken should us. The team researches and gathers data from 8 focus groups in each country which Heineken i s interested in as their target market. Four of the groups consist of 21-27-year- old people and the others consist of 28-35-year-old people (it seems to be relatively small range, though). a) Which expressions of Taste should Heineken use in their advertising? In Exhibit 4, here is an example of expressions of Taste, in which Heineken tries to show their brand vision, pride for the brand s quality, and brewing skills Exhibit 6 demonstrates that almost all of the focus groups regard taste experience, balanced taste, and foam as important. Another finding is that Netherlands, Germany, and average 8 countries have similar preferences in Product category. Next finding is German is most interested in Taste when drinking beer. Final one is the USA seems to pay most attentions to Marketing promotion of all researched countries. According to exhibit 8, all of the countries think of all items in Quality category as important, also all except Italy consider Tradition has positive meaning . On the other hand, although domestic brands dominate national market in Germany, the data means they positively evaluate Heineken,Show MoreRelatedMarketing and Heineken959 Words   |  4 Pagesa Heineken Case Study Questions Put yourself in the role of the Global VP of Marketing at Heineken. You have different marketing teams evaluating the Heineken’s global brand positioning. Your objective is to recommend to the CEO how you should proceed with your global brand efforts. 1. What are Heineken’s strengths and weaknesses? Is Heineken a global brand? Why or why not? What are the characteristics of a global brand? What competitive and cultural barriers does the Heineken brandRead MoreMarketing Paper Heineken4850 Words   |  20 PagesThe company Heineken is a Dutch beer brewery company, which was founded in 1863, when Gerard Adriaan Heineken bought a small brewery in Amsterdam called â€Å"The Haystack†. In 1900 the company came up with it nowadays famous five-point star. In 1914 the company began expanding, starting with the production of their own bottled beers. By 1914 the company was one of the most loved import beers in the United States. From around 1948 Heineken began promoting their beer on a large scale. With slogans asRead MoreEssay on Heineken Marketing Report 20094988 Words   |  20 Pages[pic] Marketing 100 Andrei Catrinici Term paper Prof. J.Goldstein I - Intro on company History of the company II - Environmental Analysis   Ã‚   1 - Economic forces   Ã‚   2 - Political Legal forces   Ã‚   3 - Demand   Ã‚         a)Total size of market   Ã‚         b)Market share   Ã‚         c)Characteristics of demand   Ã‚               1-When   Ã‚               2-where   Ã‚               3-how often costumers buy   Ã‚  Read MoreMarketing Analysis : Heineken s Global Strategy1447 Words   |  6 PagesHeineken, the 150-year-old Dutch company, one of the world’s most recognised brewers has employed different ways of digital marketing to reach its target audience. Through their website-heineken.com they have a big opportunity to communicate with the public on issues for example the different beer brands, share a company information, such as financial statements, history, awards, etc. A strong social strategy is an important part of the Heineken’s digital marketing and Jeremy Brook, Heineken’s GlobalRead MoreHeineken Brand: A Case Study1317 Words   |  5 Pagesbrand? In my opinion, Heineken’s brand focuses premium quality and tradition. In addition, Heineken places a great deal of significance on the consumer’s experience in relation to social events and gatherings. Rather than relying on the pure taste and overall quality of their beer, Heineken emphasizes the symbiotic relationship between the iconic beer itself and the beer’s sentimental effect. The Heineken brand upholds its traditions and ideals due to its long and sustained position within the beerRead MoreHeineken Case Analysis1700 Words   |  7 PagesInternational Case Analysis – Heineken Ronald J. McIntosh MG 495 Strategic Management - Winter 2014 City University of Seattle Abstract Heineken begins it story as a company in 1864 when its founder, Gerard Adrian Heineken purchased a small brewery in Amsterdam, Netherlands. Since that time, multiple Read MoreHeineken Micro, Macro Force, Consumer Behaviour1505 Words   |  7 PagesIntroduction Heineken was first brewed in 1864 at Amsterdam by Gerard Adriaan Heineken. Till today, after 146 years of development, the Heineken brand has become the most valuable international premium beer brand. Available in almost every country on the planet, Heineken is one of the world’s leading international brewers, producing more than 200 different brands and employing more than 75,000 people worldwide. â€Å"Our journey is summarized by Brewing a Better Future that reflects our intent, ourRead MoreMarketing Beer1075 Words   |  5 Pagesbusiness opportunities for premium beers with low alcohol content. The report also provides a high level summary of how beer companies can incorporate perceptual maps when devising their marketing strategy and implications that a perceptual map has for marketing managers. Perceptual maps can be used by marketing managers to determine where consumer’s view their brand of beer to be positioned relative to its competitors. It is a useful tool to identify direct competitors and potential niche opportunitiesRead MoreBrand Comparisons on Carlsberg and Heineken1181 Words   |  5 PagesBrand Comparisons on Carlsberg and Heineken A Brief Induction of Carlsberg and Heineken Carlsberg is the world s fourth largest brewing group , founded in 1847 , is headquartered in Copenhagen, Denmark. Carlsberg is also the company s major beer brands . Carlsberg is popular in more than 150 countries around the world , to the best quality of all-cause all Carlsberg beer brewing . In time more than 160 years , Carlsberg parties friends to lead one . Whether they come from a sports bar theRead MoreTaking a Look at Harp Lager892 Words   |  4 Pageslager brand in Ireland. When it was launched it was marketed as a new modern drink that would appeal to young males and females alike. It was a sister brand of Guinness which was associated with older men in the country. Slogans used in the initial marketing campaigns included â€Å" Have you heard the call yet† and â€Å"Brewed in Ireland – naturally† evoking a sense of pride in the home brewed beer during the troubles in the country. It became the first mass marketed draught lager in Ireland and the U K. Harp

Mixed Martial Arts Essay Summary Example For Students

Mixed Martial Arts Essay Summary Most fights dont even happen in the ring, where there is fame and fortune to be had, most of these fights happen in the streets, in gang wars, in fight clubs, and even in schools. Wherever two men fight for power physically, there is MA MA is a cross discipline sport. It encompasses all of the fighting styles, but only the best suited are used in the ring. Official MA fights are governed by a strict body of rules that protect the well being of the competitors. Even with these rules in place, the violent nature of the sport still brings with it many injuries, and, at very rare cases, even fatalities. The JIFF is the most famous body of MA as of recent times. They provide a medium tort the best fighters to compete and prove their mettle against the hundreds of men that belong to the sport. This seemingly new type of sport is deeply rooted in the human psyche. In order to fulfill the need for violence and action that is usually frowned upon by modern society, people turn to these kinds of activities. Even watching a fight brings forth fantasies of controlled violence, a welcome aversion from the monotony of everyday life. Mixed Martial Arts does not exist only Within the confines Of the octagon, or even in our TV sets. Every day, perfectly normal family men with stable jobs, Wives and even children take up arms in fight clubs scattered throughout the world. In there the rules are simple, to make your opponent either submit or pass out With the use Of force. Most Of the people Who join these clubs live perfectly normal lives, but when the bell rings they revert back to their base instincts and forget their lives in order to live the warriors life for a couple of minutes. After that, they return to their modern lives, badly bruised and beaten, but with a sense of fulfillment that keeps them going until the next fight. These people are not war freaks. They arent even minutely violent when you ask their close friends. The manifestation violence only comes when they are pitted against another competitor, when their jobs and their lives take a back seat to the surge to adrenaline that takes over. A high beyond that of any illegal drug dominates the senses, even the pain of your opponents retaliation cannot mask the euphoria to the tight, leaving them wanting tort more. MA proves that a mans greatest weapon is his own body. Amateur MA is practically a bare-bones slugfest, filled with Impractical blows and unorthodox harrows meant to take down opponents in whatever means necessary. Professional MA, however, pits the greatest and most conditioned athletes against each other in a battle of wits and timing. Its is as much a science as boxing, with even more factors involved. Even though it is still basically two men pounding each Other, they train themselves to the point that their instincts are as fine tuned as machine. They know when to hit, when to attack and when to take down the moment they see an opening. Their training is more grueling than any other sport, and the stakes even higher. Their training goes beyond he physical realm, even going as far into psychological warfare. Though muscles do not dictate strength, it does elicit a certain sense of inferiority to the smaller person, sometimes meaning the difference between a win and a loss. Every day, ordinary men put their lives on the line to experience the excitement of MA. Fight clubs, though underground, are still a legitimate form of MA. Other illegal tournaments have no safety precautions and are likened to human cockfighting. Rich men bet on these tournaments as a form of entertainment, and the relatively less fortunate participate in these to earn extra money, not owing that they may pay the ultimate price tort the tee bucks they earn. .u9a4213ddac395067bbeda6ea91a02889 , .u9a4213ddac395067bbeda6ea91a02889 .postImageUrl , .u9a4213ddac395067bbeda6ea91a02889 .centered-text-area { min-height: 80px; position: relative; } .u9a4213ddac395067bbeda6ea91a02889 , .u9a4213ddac395067bbeda6ea91a02889:hover , .u9a4213ddac395067bbeda6ea91a02889:visited , .u9a4213ddac395067bbeda6ea91a02889:active { border:0!important; } .u9a4213ddac395067bbeda6ea91a02889 .clearfix:after { content: ""; display: table; clear: both; } .u9a4213ddac395067bbeda6ea91a02889 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9a4213ddac395067bbeda6ea91a02889:active , .u9a4213ddac395067bbeda6ea91a02889:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9a4213ddac395067bbeda6ea91a02889 .centered-text-area { width: 100%; position: relative ; } .u9a4213ddac395067bbeda6ea91a02889 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9a4213ddac395067bbeda6ea91a02889 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9a4213ddac395067bbeda6ea91a02889 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9a4213ddac395067bbeda6ea91a02889:hover .ctaButton { background-color: #34495E!important; } .u9a4213ddac395067bbeda6ea91a02889 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9a4213ddac395067bbeda6ea91a02889 .u9a4213ddac395067bbeda6ea91a02889-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9a4213ddac395067bbeda6ea91a02889:after { content: ""; display: block; clear: both; } READ: the great depression Essay PaperMuch controversy has been had from alleged lackluster safety precautions. F-ironer US, Presidential John McCain, a known supporter of boxing, openly attacked the for having lenient rules and even went as far as to campaign for its removal on U. S. Television. It was later known that he received numerous gratuities from boxing promoters over his anti MA escapades. Some people, mostly the rich, deem MA as violent, barbaric and uncivilized. Some even connect MA shown in public TWO as the motivation to cases of mommies violence and crime. No matter how these elite rich view it, MA is still good, (relatively) clean fun. It clears the mind of all the troubles that envelops it and makes even the scrawniest feel like a fighter. The elite can afford a personal boxing instructor, a home gym and fighters to spar With. The most ordinary people can do is join a fight club, and that isnt even an option for the office workers that dont have enough time for much physical activity. The closest thing to the thrill of the fight for them is right at their home, with a can of beer and mom of their friends, shouting at the TV screen and pouring all their hate in the world in that small span of time. MA is not the cause of violence, but the outlet of it. You dont huddle around the TV every weekend to cause more anger and bitterness into your lives, but to push all the hate and anger you had at your bosses into your competitors rival. This is what MA stands for, a brief moment in time when a person can be an ape again, wild and free. In the end, the staggering amount of viewers (MA has even outpaced boxing in APP sales) proves that MA is here to stay,

Modernization and Westernization free essay sample

In Target Civil Services 2013 If you have the will to win, you have achieved half your success; if you don’t, you have achieved half your failure. – David Ambrose Home History Economy Polity Geography International Relation P. T (SPECIAL) Scien N T ech Tuesday, 16 October 2012 [Essay] Modernization and Westernization are not Identical Concepts Introduction The battle between the east and the west still continues as each try to preserve its culture and assert its powers. Just as the fight to be superpowers continues, the west and east continue to outdo each other in other aspects. The concept of modernization means an evolution from traditional society practices to modern social status. Modernization has brought about transformation of societies which has been experienced since time in history. The term modernization however, has been mistakably been taken to mean the adoption of policies that favor other societies. The changes have been witnessed in the political, economic production and social systems. In addition, it has also been reflected in the way of thinking and behavior of the people. In the twentieth century many transformations continues to change especially the open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd. com most controversial issue of culture. Societies have remained attached to their practices and beliefs and any attempt to change them. This has remained a contentious issue when the east is approached to adopt policies from the west. They view this as colonization from the west which is blocked in every possible way. This paper tackles the question: Does modernization mean Westernization? It seeks to find out whether there are ways of becoming modern that are informed by different civilization logic. In answering this question it visits the issue of modernization in China in the twentieth century. Civilization brings about modernization; and civilization has historic start in Europe. The different civilizations such as the one rising from Tigris-Euphrates and Nile river valleys contributed a lot to the modern man. The Middle East in the 4000 B. C. E. also experienced civilization revolutions through agrarian revolutions. Technological innovations also characterized this period which contributed to better economic, political and social development. Consequently the changes contributed to the present day modernization. The Chinese Situation In China, modernization came into light during the new culture movement. In this period other terms were associated with modernization; they include westernization, electrification, mechanization, fashionable, and modern. Nevertheless, it was until the 1950s and 60s that the concept of modernization became accepted and used. During this period two western centric ideas were accepted which were; the impact response approach and the tradition modernity approach that contributed to the Chinese transformation. The tradition modernity approach had a direct influence to the modernization which was more known in the American society. Modernization had two practical purposes in the 1950s and 60s; they include to analyse the academic program so as to bring to an end to communism and secondly to give third world nations with a plan to achieve development of a stable, free and content world through the use of science, rationality, enlightenment, capitalist democracy and capitalistic free market. open in browser PRO version Are you a developer? Try out the HTML to PDF API Popular Posts [Essay] Modernization and Westernization are not Identical Concepts Person in News :Pranay Sahay Retd Paramilitary staff gets exservicemen status India Signs Loan Agreement with World Bank for US$ 500 Million for Rashtriya Madhyamik Shiksha Abhiyan Global Hunger Report 2012: India placed 65th Sistema issue: pdfcrowd. com The modernization was characterized in the 1950s and 60s by the split in the development in the modern and tradition period. The traditional period was described as stagnant and static while the modern period was described as rational, fast moving and dynamic. For that reason, modernization was viewed as the elimination of tradition. In those who supported modernization they saw China as incapable of transforming itself to be modern; it required an external shock which should be strong enough to initiate a modern revolution; the west had the chance to provide the enlightenment required for the transformation; and the effects of modernization in China would be to copy the west which was regarded as modern. Modernization Modernization can be traced to the historical development in Europe, since the fourteenth and eighteenth centuries there were major transformational changes. They included renaissance, scientific revolution, the age of great discovery, agrarian and industrial revolution, and enlightenment. In order to be modernized there are two preconditions involved; they are secularization and innovation. In secularization, man is required to have human value that means the satisfaction of practical needs and not accepting idealistic ideas. In adopting secularization man has stronger sense of reality, rationality, and active in social matters. Innovation on the other hand, requires casting away traditional ideologies. In real meaning, modernization moves man from a spiritual or god centered society to a man centered one. It turns out to be rational and scientific. Modernization also brings the issue of enlightenment which brings about a political and social rearrangement that is based on rationality, science and development. For example, the capitalistic system, a liberal democratic system and sovereignty need to be involved. Modernization means industrialization that is built on science and technological revolutions. Science makes man understand the world while technology gives the tools to have a better world. This means that the quality of life is improved contributing to a modern society. Western form of modernization is measured with mechanization regarding to open in browser PRO version Are you a developer? Try out the HTML to PDF API Sistema issue: India hopes agreeable solution â€Å"European Golden Boot† to Lionel Messi [Essay] Is Gandhian Mode of Protest (Satyagraha) still relevant? Free generic drugs via public hospitals; Three fold increase in the allocation to health sector in the 12th Plan Rehabilitation of Children Under NCLP Scheme Followers Join this site w ith Google Friend Connect Members (1) Already a member? Sign in pdfcrowd. com production modes, urbanization, mass participation in public issues, affirmative action, education popularization, expansion of infrastructure i. e. transport and communication, bureaucracy and international relationships enhancement. In this view modernization is gauged with the amenities and provisions in the country. For modern transformation the country must therefore undergo economic, political, and cultural transformation. Economically, the country needs to transform from traditional agriculture practices to modern industrial practices. Politically, the country must move from dictatorial and feudal autocratic practices to free and fair democratic society. Culturally, the society needs to move from uncivilized groups into conscious individualism so as to have independence. The democratic view of modernization is the ability to estrict power by use of law, having multi-party rule, having security forces to protect the state, democratic elections, accountability of the government, decentralizing the functions and having participants of the people. The traditional Chinese culture had entrenched three bonds which were (between ruler and subject, father and son, husband and wife), and five relationships between ruler and subject, father and son, husband and wife, older brother and younger brother, a nd friends. The society had focus on family, male domination, patriarchy, agriculture and household industry. Changing this would need great and strong force of modernization. Does modernization mean Westernization? Separating modernization from westernization is the issue that lies in the mind; whichever side of the debate one is then he or she can give contradicting statements to prove a point. Many will debate on the loss of culture and the imitation of the western culture as modernization while others will base their argument on the adoption of democracy and a free society. The modern societies have a great deal of common aspects however they never merge into homogeneity. Some have the assumption that the modern civilization is the same as the western civilization and consequently western civilizations is the same as modern civilization. This conversely, is not true. This is due to the fact that the western has always been even before open in browser PRO version Are you a developer? Try out the HTML to PDF API Blog Archive ÐŽ 2012 (121) November (29) ÐŽ October (92) Oct 30 (5) Oct 29 (5) Oct 28 (1) Oct 27 (3) Oct 26 (8) Oct 25 (2) Oct 24 (15) Oct 23 (2) Oct 21 (9) Oct 20 (3) Oct 19 (3) Oct 18 (2) Oct 17 (5) ÐŽ Oct 16 (7) [Essay]Imp act of Moderniz ation and Westerniz ation SC green signal to resumptio pdfcrowd. com modernization. The western culture has been seen to be based on philosophy and rationalism of the Greek, the law of the Romans, natural law, the Latin language the rift between Catholics and Protestants and social pluralism. The cultures of the west have not been well accepted in the east in areas like China, Russia, and the Middle East, where centralized bureaucracy and absolutism exists. To the east the adoption of such culture and values would be colonization and modern day slavery. The social and political values depicted as western civilization are therefore rebelled against. The values view as western modernization include liberty, individualism, equality, free markets, capitalism, constitutionalism, separation of the church and state, the rule of law, human rights and democracy. This creates a democracy paradox; where the Islamic world and the east in general oppose westernization. The question at hand (i. e. Does modernization mean Westernization? will help to separate modernization from westernization. Depending on which perspective it is either west or east the argument may last forever but to draw a line and separate the real ideologies can help solve the dilemma of whether the glass is half full or half empty. Can one modernize without being western? As the time passes on the differences between the cultures become less and less; the gap therefore closes. But in the modern society many may resist this change seeing it as colonization. Nevertheless, change is inevitable and as technological and industrial revolutions are adopted the enlightenment period get closer with people demanding their rights. This means that the society will crave for change. However the adoption does not mean a complete merger of the cultures to one global culture. There will always be real and significant differences in the modernization. For example, the democracy, communism, and fascism were modern political systems and since democracy has been adopted by the west does not mean it is westernization. There is therefore need to differentiate the western influence from the modernization in the west. Though modernization may seen by the east as aping the west; the critical part is the difference between the two areas. There are still differences even after modernization since the family values; the social obligations and the meaning of life remain different open in browser PRO version Are you a developer? Try out the HTML to PDF API resumptio n of tourism in Tiger President of Mauritius to be the Chief Guest of 11 Iran denies U. S. llegation of cyber attack Person in News :First woman chief of AU takes char [Essay] Moderniz ation and Westerniz ation are not I National Security Advisor Releases Joint Working G Oct 15 (2) Oct 14 (6) pdfcrowd. com from the west. Their cultures have the various differences which are always unique to the areas and the people practicing them. This brings the cultural identity which is always maintained even after modernization. Modernization and wester nization Societies have defied all odds to modernize despite the negative notion brought by those who oppose change. Westernizing and modernizing have already been differentiated by a clear line. While modernizing is the adoption of technology and industrial revolutions; westernization on the other hand is the adoption of the western culture and ideas. Therefore for those who modernize does not have to adopt the western cultures. They just need to maintain their own culture but retain the ideologies of the modern world. The revolutionizing of people and societies is normally seen as the western culture where governments in the east want to retain the status quo and remain dictatorial. For modernization to take place there must be minimum requirements which include; industrialization, urbanization, occupational social structures that are complex and diverse, rational, effective and efficient economic groups, revolutionary decisions, education of the masses, efficient communication systems, centralization and global economic participation. Above all there must be social and political will; which might incorporate western values such as liberty, human rights, constitutionalism, secularization, democracy, equality and free markets. Citizens from the oppressed nations must therefore be able to distinguish the lies from the truth. Modern day civilization is not just a matter of aping what people want and fighting freedom; it is all about adopting the values that revolutionize society and give them a chance to discover themselves. The East especially the Islamic nations has particularly remained cold in adopting the western values more specifically due to the religion factor which is seen as an overtaking of the Muslim religion and culture by the Christian practices and norms. For a global village to be achieved there is need for most nations to adopt modernization and play away all difference. On the other hand, it does not mean open in browser PRO version Are you a developer? Try out the HTML to PDF API Oct 14 (6) Oct 13 (4) Oct 12 (6) Oct 11 (2) Oct 10 (1) Oct 09 (1) Labels ESSAY My Thought Persons in News Total Pageviews 2 3 7 3 pdfcrowd. com forgetting their culture but it means retaining it and preserving what is beneficial to the society. Every person needs to given the right to decide his or her own destiny while the state controls the nation in a democratic way. The people should have the freedom to decide in fair elections and be able to exercise their democratic rights. It also tends to abolish communism and assert democracy in a society that is oppressed. Conclusion Modernization does not mean aping the law, politics, lifestyles, language, religion, and education systems. But, it entails empowering the societies to decide what they need and want at all times. It involves making their lives easier through revolutions such as industrialization which will make them change from the traditional practices to modern concepts. The west has been viewed as very revolutionary and dynamic in the adoption of new ideas; the east on the other hand has been seen to oppose change. In view of the fact that modernization started in the west does not mean that the east should ape them. The clear separation of modernization from westernization is the only factor that will ensure the societies in the east are not lied to by their leaders. The east can experience better economic, political and social benefits if only they embrace modernization. They should use modernization to ensure the cultural and social values are always preserved within the society. This is the unique character of modernization; it does not strive to change the individual but the means of the individual to live. It is also good since it allows individuals to discover themselves, their strengths and weaknesses which will contribute to better control of the system. The east does not have to worry on adopting the western culture rather what the modernization does to the economic, social and political norms. Posted by sonu kumar at Tuesday, October 16, 2012 Recommend this on Google 15 comments: open in browser PRO version Are you a developer? 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