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Running head : Article SummaryCoors Light : chillinArticle SummaryArticle SummaryCoors Light has invested in a unique engineering that seeks to set the brand apart from the competition . Working with an ink supplier to design a temperature-sensitive thermal chromatic ink technology the beer company has created a feeding store that will let their customers know when the beer has reached the sublime temperature of 4 degrees Celsius (Alexander , 2008 . This is accomplished by looking at the mountains on the bottle s label , which will change from white to secular when the br desired level of c dodderingness is reachedFocused on a bespeak market of young men in the 18-24 twelvemonth old range this innovation is consistent with the company s dodging of put the product as the brand that deliver (s ) low temperature beer any time (Alexander , 2008 .

Their research has indicated that most men in atomic number 7 America prefer acold beer and don t like the confusion of opening a bottle that isn t as cold as they thought it would be . utilise this information the company launched an aluminum can with the same individualized beer alarm clock buy the farm year and has followed up with the bottle version in 2008 (Alexander , 2008There were some(prenominal) issues that needed to be get the better of in the design of this technology . Because the temperature of the container s contents is not perpetually the same as the distant label , the researchers ha d to account for temperature conductivity fa! ctors in the glass bottles and the aluminum cans . Furthermore...If you want to get a full essay, order it on our website: BestEssayCheap.com

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