Market Launch Of The Mini Cooper

LAUNCH OF THE NEW mini Launch of the new MINI Cooper. 2 CONTENT 1. international Automobile Industry ............................................... 2 2. MINI. A history of victory .................................................. 4 2.1 Turnover .......................................................................... 6 2.2 Competitors ..................................................................... 6 3. MINI’s Marketing Strategy ................................................. 7 3.1 Positionning inside BMW ................................................ 7 3.2 Positionning within price segment .................................. 7 3.3 MINI’s burden competitors .................................................. 8 3.4 MINI’s target group ......................................................... 9 3.4.1 Sinus Sociovision ........................................................... 9 3.4.2 public exposure Curve ................................... ......................... 11 3.4.3 enlarge Model............................................................ 13 3.5 MINI’s Brand Development ........................................... 14 3.6 MINI’s publicizing ......................................................... 17 4. Look into future day .........................................

...................... 18 4.1 Short- and long-run marketing implications................ 18 4.2 MINI CLUBMAN ............................................................. 18 5. Conclusion ........................................................................ 19 1. Glob al Automobile Industry In the global simp! le machine Industry are a lot of various brands nonetheless they are mostly situated in a regretful group. The biggest groups are General Motor (USA), Toyota (Japan), Ford Motor shackle (USA), Volkswagen and Daimler AG (both Germany). For a short time the Daimler Chrysler AG is splited into bridge groups, the Daimler AG with Mercedes-Benz, Maybach and smart and the Chrysler...If you want to get a abounding essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay